1. <Insert Picture Here>
How can you generate a substantial E 2.0 business?
Adrian Marti
Software Sales Manager Enterprise 2.0 Switzerland

2. Oracle product strategy
More Value
Less Complexity
More Flexibility Less Cost
More Choice Less Risk
Comprehensive Industry Portfolio
Complete
Standards-Based Architecture
Open
Designed to Work Together
Integrated
Oracle product strategy

3. Oracle Fusion Middleware

4. Oracle Enterprise 2.0 solutions
Oracle WebCenter Suite
New Gen Application UI
Transactional Web Portal
WebCenter Framework
Weblogic Portal
Collaboration Portal
Shared Web 2.0 Productivity Services
WebCenter Interaction
WebCenter Services
Oracle Universal Content Management (UCM)
Document Management
Web Content Management
Records & Retention Management
Digital Assets Management
Information Right Management 4

5. WebCenter Framework Creating an Enterprise 2.0 Experience
Mashups
Tagging
Linking
Searching
Extending
Tagging
REST
Linking
Web Development,
PHP, PERL, .NET 5

6. WebCenter Interaction Creating Online Social Communities
BI Content
Marketing
Enterprise Apps
Discussions
Presence & IM
VOIP
Sales 6

7. Portal Customers in Switzerland

8. Transactional Content
Oracle Enterprise Content Management
Active Content
Transactional Content
Historical Content
BPM
Document Capture
Imaging & Process Management‏
Unified ECM
Online Archiving
Document Management
Web Content Management
Document Archive
Archive
Oracle Federated ECM Services
SPEAKING POINTS
So, how do we do this? Oracle offers a tightly integrated set of award winning content management products. In this slide we have identified three different types of content –Active, Transactional, and Historical. The segments are fairly arbitrary, but they will help you to understand the problems each one intends to solve
Active Content describes content such as policies and procedures, technical documents, rich media, brand assets, business plans and sales proposals that are in a constant state of creation, modification and distribution. They require cross organization participation and controlled access yet with heavy consumption both internally and externally.
Transactional Content describes content that is captured in high volume, usually originating as paper or faxes that needs to be related to business transactions such as order processing or claims management, and formally reviewed and approved. It’s then accessed for a limited amount of time by users in the context of that transaction and then securely stored for a period of time defined by internal policies. Tight integration with business applications and integration with automated business process tools is common for transactional content management solutions.
Historical Content refers to content, including s that has moved beyond it’s active phase yet still needs to be managed for a long period of time. This is common for reference, discovery or compliance purposes. There is a need to support very high ingestion volumes often from a variety of content sources including repositories and general file systems. Bringing content from all these disparate sources under control is a key capability supported here.
We also provide a range of applications that work across the enterprise with both Oracle and 3rd party external repositories. These include records management that manage the retention and disposition of content according to your formal policies; Information Rights Management that protects and secures sensitive content; and Secure Enterprise Search that can locate both structured and unstructured information across the organization and present it in a single aggregated hit list.
Records and Retention Management‏
Information Rights Management‏
Secured Enterprise Search 8 8 8

9. Content Customers in Switzerland

10. Customer example: Clariant
About Clariant
Clariant is a worldwide leading company of speciality chemicals with 8 B $ revenue in 2007 and employees
Challenge
Complexity of many small Content Management solutions
Document Lifecycle Management for a worldwide acting company
Special compliance requirements in the Chemical Industry
Oracle ECM Solution
Standardisation and Harmonization on the Base of a united Enterprise Content Management solution
Huge reduction of the complexity through consolidation of many DMS applications on a central infrastructure
Today introduction of a corporate wide Web Content Management
Advantage of UCM
Complete and Integrated Enterprise Content solution
Cost reduction through fast delivery of Content Applications on a central infrastructure
Compliant with many Standards: (EN45000, IUCLID, REACH, etc.)
The compliance topics covered are :
- ISO 900x
- EN45000 and subseqeuntial norms
- EU regulatories as
IUCLID - the database system IUCLID (International Uniform Chemical Information Database) contains data submitted and collected under Council Regulation 793/93 (EEC) on the evaluation and control of the risks of existing substances. These include high production volume chemicals", produced or imported in the EU in quantities exceeding 1000 tonnes per year, and "low production volume chemicals", produced or imported in the EU in quantities between 10 – 1000 tonnes per year.
REACH (beginning 2007)
Archiving and Retention rules from diffent country legislations as well as all ESHA requirements for different countries, plants, Clariant is operating in.

11. Quality and Brand Oracle UCM for quality management since 2001
Implemented Oracle UCM Digital Asset Management for more than marketing assets in 2006.
Deployed a company wide Enterprise Content Management, including DMS, WCMS, Portal integration, Records in 2009

12. Completeness of Vision
Oracle Fusion Middleware
Leader, Magic Quadrant
Challengers
Leaders
Enterprise Application Servers
Application Infrastructure
SOA Application Infrastructure
Composite App Infrastructure
Backend Integration
Enterprise Portals
Business Process Management
Enterprise Content Management
Business Intelligence
Corporate Performance Management
Web Access Management
User Provisioning
Ability to
Execute
Niche Players
Visionaries
Completeness of Vision

13. Oracle Universal Content Management
‘We’re in the business of winning Formula 1 races, and need no distractions from this. Oracle provided a content management system that could be installed extremely easily and quickly, and which our users could get to grips with.”
Alex Rigal; Renault F1
Speed of Deployment
Oracle UCM rolled out in 3 weeks
Oracle IRM rolled out in 4 days
Renault F1 wanted to be able to replicate documents when shared between 2 factories, 2 mobile teams, suppliers, sub-contractors and partners
Security of documents containing technical specifications, including the “Bible” which contains all the information relating to the racing car.
The solution needed to convert 80TB of documents stored in multiple repositories and with no global search functionality 13 13

14. Where is the business for you?
Portal customers
Most complete Portal Solution Portfolio
Front-end to Applications (Siebel, Peoplesoft, JD Edwards)
Enterprise scale Collaboration Portal
Transactional Java Portal
Position UCM as integrated Web Content Solution
Extend Portal with Web 2.0 functionality
Content customers
Corporate wide ECM Solution
Position Portal as Front-end to WCM
Physical and digital Records Management
Additional Functionality through Rights Management

15. Q&A

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