1. Presented by Gadhamsetty Ramesh 1

2.  About YouTube  Founders  Facts  YouTube Marketing  Best Practices of YouTube Marketing  YouTube Insight 2

3.  YouTube is an internet website that specializes in publishing user-posted video clips.  As of early 2007 YouTube is one of the top ten most popular websites on the internet. 3

4. Chad Hurley Co-founder and CEO of YouTube Steve Chen Job Co-founder and CTO of YouTube Jawed Karim Co-founder 4

5.  YouTube domain : 14th Feb, 2005  70% of YouTube’s traffic comes from outside the U.S  Average person spends 15 minutes a day on YouTube  The first video was posted by Jawed Karim on April 23 rd. 2005. “Me at Zoo”  Lady Gaga’s “Bad Romance” the most popular video on YouTube, has been viewed 250 million times. http://www.onlineschools.org/blog/youtube/ 5

6.  Best Marketing tool  No restrictions  Comments  More diverse your products & services, the more customer you have  Reach every one

7. 1. Create and Customize Your Own Channel 2. Upload all videos 3. Promote Your Video 4. Leave Video Responses 5. Create Short Form Viral Content 6. Annotations

8.  Organize videos  Advantages of having YouTube channel  Ability to arrange all in a single location with YouTube URL  Linking to your website URL  Chance of creating playlists 8

9.  Customizing Features  Bulletin  Settings  Theme & Color  Modules  Tip  Video and Playlists 9

10.  Open all videos to YouTube  Provide  Searchable titles  Descriptions  Tags  Keep videos up to date  Keep content fresh with regular updates 10

11.  YouTube provides number of self-promotion opportunities  Embed your videos in your blog  Email your YouTube link  Write an article about your video and post it to article directories and forums  Post your video to LinkedIn, Facebook, Twitter and your other social networks 11

12.  Leave video response to another user’s clip  The videos can be of previously downloaded, uploaded there and then, or direct from your webcam 12  Important things to remember  Keep it relevant  Choose your target video well  Strike at the right time

13.  Attractive, Informative  Videos of 5 minutes or less  If video size is large do segments 13

14.  Video Annotations is a new way for you to add interactive commentary to your videos!  Types of Annotations  Speech Bubbles  Notes  Spotlight  Entire Annotation part  Use Annotation:  For background information  For creating stories  For linking to other videos 14

15. 1. The Bed Intruder song (http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=player_embedded)http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=player_embedded 2. TIK TOK KESHA Parody (http://www.youtube.com/watch?v=d7n8GqewJ2M&feature=player_embedded )http://www.youtube.com/watch?v=d7n8GqewJ2M&feature=player_embedded 3. Greyson Chance Singing Paparazzi- Lady GagaLady Gaga (http://www.youtube.com/watch?v=bxDlC7YV5is&feature=player_embedded )http://www.youtube.com/watch?v=bxDlC7YV5is&feature=player_embedded 4. Annoying Orange Wazzup ( http://www.youtube.com/watch?v=cL_qGMfbtAk&feature=player_embedded ( http://www.youtube.com/watch?v=cL_qGMfbtAk&feature=player_embedded) 5. Old Spice | The Man Your Man Could Smell Like ( http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_embedded )http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_embedded

16.  YouTube’s analytics and reporting tool  Features  Number of views/relative popularity over an interactive timeline  Information on how people came to discover your video  Demographic information of those watching your videos  How the community is engaging with your video  Relative audience attention as they watch your video 16

17. View & Popularity 17

18. Where did my Views come from? 18

19. Who is watching my Videos? 19

20. Community  Track no. of ratings, comments or favorites within a period per view  Track from which the country the Viewers are. 20

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