1. SOCIAL MEDIA 101

2. Best Social Media Quote Ever “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.” - Avinash Kaushik Analytics Evangelist, Google

3. Second Best Social Media Quote “Go live among them.” - Joyce Raby (truly, deeply, madly)

4. Social Media 101  Specific and unique  Just pick  Add value  Create and sustain  Don’t make me think

5. Specific and Unique  Event – fundraiser, grand opening, race/ride  Product – what is the grooviest (or newest) thing you sell?  Service – what is the coolest (or newest) thing you do? (social media is really just marketing, right?)

6. Just Pick

7. Add Value  Discount coupon  Insider sales  Sneak preview  Community (supported conversation)  Content (information)

8. Create and Sustain  Once you build it, don’t walk away – static is death.  Twice a week is the sweet spot for creating content, but you must listen every day.  You can distribute the work, its actually a good thing to let everyone see what is going on.  You can reuse content in multiple venues.

9. Reuse Your Content and Drive Traffic to Your Website

12. Don’t Make Me Think

13. Social Media Metrics  “The direct unfiltered brutally honest nature of much online discussion is black gold…texas tea to companies that want to spot trends or find out what customers really think” - The Economist, March 11, 2006  It’s all about Influence and Engagement

14. How to Measure Influence and Engagement  Google/Yahoo/Bing Company Name, product name, service name, key company employees or individuals  Industry sites and blogs  Search Youtube and any other content sites  and  Do the same for your competitors

15. Define your metric – can be anything  We learned something about our customers we didn’t know before  Number of people who used the coupon from a specific campaign  Number of influential people who tweet about us  Number of nice things tweeted about us  Number of influential blogs that wrote about us  Number of direct customer conversations we had  Number of useful, meaningful customer feedback

16. More on ROI  Quantitative – new sales, new leads, new qualified leads or requests for more info  Qualitative – satisfaction, loyalty, authority, feedback

17. How Can I help?  Social Media Audits  Individual SMA  Create/Measure Specific Social Media Campaigns Joyce Raby, jaraby@gmail.com, 571.765.0011 www.joyceraby.comjaraby@gmail.com