1. Securities and Exchange Commission of Pakistan 1

2. 2 SECP established under the SECP Act, 1997 became operational in 1999 as successor to the Corporate Law Authority It is mandated to administer and enforce laws pertaining to; Corporate sector Capital market Non-Bank Finance Companies (NBFC) sector Insurance sector SECP Act 1997 lays down oversight (Policy Board) and internal structure (Commission) of SECP SECP

3. INVESTOR EDUCATION PROGRAM 3

4. 4 3 Investor Education: Financial Inclusion Share of Population with Formal Financial Access (%) 14% in Pakistan (Lowest in the Region)

5. 5 5 Regional Comparison IndicatorPakistanTurkeyBangladeshThailand Population187,000,00073,722,988158,570,00066,870,000 # of Investors194,000 (.13%) 4,132,704 (5.6%) 2,804,629 (1.77%) 3,050,000 (4.6%) Insurance Penetration 0.7%1.28%0.94%4.1% # of CIS Unit Holders 140,000 (.075%) 3,626,017 (4.9%) N/A1,550,000 (2.3%) Participants of Pension Funds 2,000 (.001%) 2,638,310 (3.6%) N/A3,400,000 (5.1%) Savings Rate13.8%12.7%19%30.7% Literacy Rate56%90.8%48.8%93.5%

6. 6 180 Million Population 30 Million Internet Users 15 Million Mobile Web Users 11 Million Global ranking is 27 2 Million 9 th most visited website 16.7% 6.1% 36% Internet Penetration Facebook Penetration of Total Population Facebook Penetration of Internet Users PAKISTAN 20th largest country on internet

7. 7 Youth,School & College students Non Resident Pakistani Salaried Class Traders and Businessmen Professionals TARGET MARKET

8. 8 INVESTOR EDUCATION PROGRAM Objectives I.Educate and create awareness amongst general public about saving and investment including financial planning and budgeting II.Increase awareness about the financial markets (capital market, non-banking financial and insurance sectors) and how to go about making an investment III.Educate target groups about different financial products; risks involved; rights and responsibilities and investor protection services IV.Build investor confidence in capital market, non-banking financial and insurance sectors.

9. 9 INVESTOR EDUCATION PROGRAM LOGO

10. 10 PROGRAM NAME & TAGLINE Jama Punji Jamapunji, an urdu word meaning “all savings”. The term is mostly used in connotation of lifelong savings of an individual. The mid age group of the target audience take this word as life-long savings and the younger group identifies the term as savings till date.

11. 11 FEATURES OF IEP  Under the IEP, education would be imparted through:  Digital Means :  Web Portal  Mobile Applications  SMS  Social Media  Physical Interaction  Seminars, Investor Days, Workshops

12. 12 WEB PORTAL The Web Portal, through subscription by participants, shall be a source of data to tap potential investors and deepen the capital market of Pakistan. The Web Portal shall be interactive, user friendly and dynamic. Some of the features of the Web Portal include the following: Public/ Private Member Area Education Center Mock Trading Platform Risk Profiler & Scam Meter Quizzes & Games Publications News & Alerts Live Chat Window Media Center (Documentaries, Videos, Webcasts & Podcasts) Poll and Surveys SMS SHORT CODE/MOBILE PLATFORM PTA approved mobile short code service in multi language connect with existing/potential investors & insurance consumers promote investor & insurance education awareness & protection campaign. provide a platform to report complaints. Investor alerts/notifications/news Digital Means

13. 13 MOBILE APPLICATIONS Mobile applications shall be developed and made available to registered users. Features include: Scam meter Branch locator Verification of market participants Games SOCIAL MEDIA Investor Education Web Page Setup & Design Facebook, Twitter & LinkedIn Page Management Promotional activities Placement of digital advertisements Digital Means

14. 14  Seminars / Conferences/ Lecture Series/ Quizzes/ Competitions targeting the following: ◦ General public, Corporate Institutions, Clubs, Associations, etc. ◦ Students of universities and schools Physical Means

15. 15  Service Desk system has been developed for recording, monitoring and resolving investor complaints and enquires.  All online complaints are recorded in the system and automatic confirmation in shape of complaint number is generated and communicated to the complainant.  Facilitation officers are available between 9am to 5pm on working days to respond to any query. SECP Service Desk Presentation Name/ Company Name:

16. 16 Phone No: 051- 111- 117 – 327 For online complaints, visit www.secp.gov.pk/servicedesk SECP Service Desk Presentation Name/ Company Name:

17. 17 THANK YOU