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P W R p l a y E X A M P L E S More PWR to You P W R p l a y E X A M P L E S Robot Option Premium: Voice-activated Robot Track Record: Response rate as.

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Presentation on theme: "P W R p l a y E X A M P L E S More PWR to You P W R p l a y E X A M P L E S Robot Option Premium: Voice-activated Robot Track Record: Response rate as."— Presentation transcript:

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2 P W R p l a y E X A M P L E S More PWR to You

3 P W R p l a y E X A M P L E S Robot Option Premium: Voice-activated Robot Track Record: Response rate as high as 71%, Not lower than 60% Quantity Budget 150 $76,000 250 $91,000 500$125,000 Yes Master

4 P W R p l a y E X A M P L E S Humvee Option Premium: Remote-control Humvee Track Record: Response rate as high as 64%, Not lower than 50% QuantityBudget 150$65,000 250$72,000 500$90,000

5 P W R p l a y E X A M P L E S Walkie-Talkie Option Premium: Motorola FR50 Walkie-Talkie Track Record: Response rate as high as 36%, Not lower than 32% Quantity Budget 150 $68,000 250 $78,000 500$102,000

6 P W R p l a y E X A M P L E S PWRplay™ Overview PWR stands for Personalized Web Response PWR products are a suite of proprietary products from Bazzirk Inc. The most effective, most accountable prospecting tool on the market Response rates up to 71% Response defined as a qualified prospect agreeing to take a meeting ROI up to 686:1

7 P W R p l a y E X A M P L E S PWRplay Process Play begins with a clean database (PWRbase™) of prospects A large box containing a premium (remote-control car, robot, etc.) is shipped to the prospect’s desk Remote control is left out of the box Box label is personalized, box includes a personalized mini brochure Call to action is to a personalized Web site

8 P W R p l a y E X A M P L E S PWRplay Process By going to the site and offering a data capture, prospect agrees to a sales meeting Sales people deliver prospect’s remote control at meeting Data captures are shown online at password-secure PWRline™ Process is turnkey

9 P W R p l a y E X A M P L E S Data Reporting

10 P W R p l a y E X A M P L E S Data Reporting Prospect is shown contact data and asked to correct it, cleaning the database Prospect answers questions which qualify and classify the lead Questions are customized for each play When prospect hits “Submit”, an e-mail goes to designated client contacts Prospect’s data is shown on the password-secure PWRline PWRline also displays a real-time list of respondents, overall response rate, and reponses by sales territory Data can be linked to CRM systems for tracking

11 P W R p l a y E X A M P L E S Saturation Campaign Objective: Deliver the appropriate message to decision makers and influencers within targeted prospect companies. Stimulate discussion among decision makers and influencers. Set calls with key decision makers. Close and develop accounts.

12 P W R p l a y E X A M P L E S Drive the Customer Relationship Cycle:

13 P W R p l a y E X A M P L E S Flexible Partner usage options Influencers: Themed 2-D Premium, E-mail, Web/Print Media Decision Maker 2: Themed PWRplay, Web/Print Media Decision Maker 1: Themed PWRplay

14 P W R p l a y E X A M P L E S Decision Maker 1 PWRplay Sequence Receives one battling robot Call to action: Get remote control, battle with Decision Maker 2 Responds with online data capture Sales team delivers remote control in joint meet with Decision Maker 2 Message: Duke it out over the best reason to choose you

15 P W R p l a y E X A M P L E S Decision Maker 2 PWRplay Sequence Receives one battling robot Call to action: Get remote control, battle with Decision Maker 1 Responds with online data capture Sales team delivers remote control in joint meet with Decision Maker 1 Message: Duke it out over the best reason to choose you

16 P W R p l a y E X A M P L E S Influencer 1 PWRplay Sequence Receives referee’s bow tie Call to action: Learn all you need to referee the Decision Maker 1/ Decision Maker 2 battle Supporting marketing materials with key messages Follow-up e-mail messages support theme Messaging drives to Web for demos, white papers

17 P W R p l a y E X A M P L E S Influencer 2 PWRplay Sequence Receives ringside tickets for Decision Maker 1/ Decision Maker 2 battle Call to action: Learn all you need to follow the Decision Maker 1/ Decision Maker 2 battle Supporting marketing materials with key messages Follow-up e-mail messages support theme Messaging drives to Web for demos, white papers

18 P W R p l a y E X A M P L E S For More Information http://www.bazzirk.com/presentation User Name:capabilities Password:pres


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