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LinkedIn 101: 5 ways Linkedin can help you build a professional brand ©2015 LinkedIn Corporation. All Rights Reserved. Are You… or Left Out?
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Agenda What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Explore Opportunities Find Relevant Jobs and Internships: Jobs Portal ©2015 LinkedIn Corporation. All Rights Reserved. 2
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3 Make career decisions Find Jobs Create a Professional profile Make academic decisions Research career paths
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Who Uses LinkedIn? 259M + ©2015 LinkedIn Corporation. All Rights Reserved. 4 professionals 3M + companies 150 + industries Executives from every Fortune 500 60K + college and university alumni groups 64% 64% outside the U.S. company 30M + students and recent grads
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©2015 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile
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1 Professional photo of you alone 2 Headline with career ambitions and/or area of expertise 3 Keyword-rich summary that includes positions you have/held Keyword-rich 4 Inclusion of volunteer activities and civic engagement 5 Recommendations from supervisors, professors and advisors Recommendations Profile Tips ©2015 LinkedIn Corporation. All Rights Reserved. 6 Build alliances!
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Add Connections with “Warm” Contacts and Alumni ©2015 LinkedIn Corporation. All Rights Reserved. 7
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Research Companies & Industries: Company Pages
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©2015 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups
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©2015 LinkedIn Corporation. All Rights Reserved. Explore Opportunities
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©2015 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool http://linkedin.com/alumni http://linkedin.com/alumni
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©2015 LinkedIn Corporation. All Rights Reserved. LinkedIn Alumni Tool cont’d
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©2015 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Jobs Portal http://linkedin.com/jobs http://linkedin.com/jobs Ad this link on your career center site!
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©2015 LinkedIn Corporation. All Rights Reserved. 14
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