1. The Value of Being Erin Maney ~ SUNY Learning Network RRHIMA ~ November 2013

2. Today, we aim to discover: What is the social media landscape with regard to healthcare? What is LinkedIn? How is LinkedIn being used and by whom? How is LinkedIn relevant to healthcare professionals? How can you make the most of your LinkedIn profile?

3. The Social Media Landscape  Social media tools are predominately used to facilitate communication and improve knowledge.  Social media is primarily used by healthcare organizations for community engagement (fundraising, customer service) providing news and information, patient education, and advertising.  While the use of social media is widespread, the tools suggest the sustainability for use in a range of professional activities.  Most widely used venues for physicians are online communities (read, research, network, communicate with colleagues on patient issues). http://www.ncbi.nlm.nih.gov/pubmed/23887004http://www.ncbi.nlm.nih.gov/pubmed/23388291

4. http://bit.ly/LWruwf

5. http://bit.ly/1anqqAD

6. Health Care Social Media List http://network.socialmedia.mayoclinic.org/hcsml-grid/

7. SUNY Upstate Medical University

8. What is LinkedIn?  22 nd most visited website in the world (March 2013)  Used by more adults online than Twitter, Tumblr, Instagram or Pinterest http://bit.ly/1bmOHEK

9. How is LinkedIn being used? LinkedIn helps professionals  Establish a professional virtual footprint  Build and maintain a professional network  Find and reconnect with colleagues  Learn about other companies  Reach people across networks with robust tools  Tap into a knowledge base of networked professionals  Discover new potential opportunities

10. How is LinkedIn relevant to healthcare? http://slidesha.re/ZvWomx

11. How is LinkedIn relevant to healthcare? http://slidesha.re/ZvWomx

12. http://www.slideshare.net/JulieDugum/healthcare-members-on-linkedin

13. Customizing Your Profile  Professional profile picture  Summary of skills & qualifications  Accurate work history (not a cut and paste)  Proofread!  Check privacy settings  Add your organization website or your professional webpage  Verify company and organization profiles  Separate your LinkedIn profile from nonprofessional social media sites (I.e. integrate your Slideshare or Twitter, not Facebook)  Be sure all the links in your profile and contact info work http://bit.ly/1bmQycz

14. Profile Tour Snapshot Background Experience Skills & Expertise Publications Education Interests, Honors & Awards, Recommendations Connections & Groups

15. http://bit.ly/YHrJS2

16. Optimizing Your Profile  Join discussion groups around your interests  Join professional groups and organizations  Update your skills and expertise  Elicit and edit endorsements  Stay active (post presentations, papers, books, engage in groups, posts, updates, etc)  Visibility  Recommend others  Keep information current  Add video and photos that capture your skills  Start a group (or sub-group) http://bit.ly/1bAwvck

17. For more on Social Media in Healthcare: http://www.slideshare.net/ebmaney/getting-your-head-in-the-game Additional Resources: http://bundlr.com/b/linkedin-rrhima @ExpertlyMade Erin Maney – Senior Instructional Designer/Technical Trainer Educator, proud tech geek, and momma to @pookanpeanut SUNY Learning Network erin.maney@suny.edu Gmail: ebmaney@gmail.comebmaney@gmail.com