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Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass.

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Presentation on theme: "Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass."— Presentation transcript:

1 Marketing the Product

2 BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass sound to the guitar and makes guitar complete instrument One guitarist can sound like a band with both rhythm and bass Pickups being made for the most popular guitars – Acoustic and Electric

3 Target Market Professional and semi-professional guitar players who perform on a professional basis or are super avid guitar enthusiasts

4 Competition Although there is competition in the marketplace at the moment, none of the current manufacturers of guitar accessories have built such a product with this complete capacity. There are pedals and other equipment on the market but nothing matches our sound. We expect to have competition in the future with other companies putting something out comparable

5 Needs Webpage with audio and video connected to Youtube Paypal Emails Advertising in Guitar Magazine Press Releases Newspaper articles Patents

6 Getting the Word Out! Press Releases online Guitarstuff.com Guitarstuff.com accepts press releases Vintage Guitar Magazine Acoustic Guitar Fingerstyle Guitar Fingerstyle Guitar – Have survey of readers and rates Guitar Player Guitar Player -contacted Modern Guitar Magazine Modern Guitar Magazine need to be contacted for news at news@modernguitars.com Alloutguitar.com Emailed Alloutguitar.com Free Press Release.com OpenPR.comNewswiretoday.comSubmitexpress.com

7 Getting the Word Out! Press Releases to New Haven Advocate and Hartford Advocate Newpaper articles with New Haven Register, The Hartford Courant Youtube MySpace Page Show off product to local guitarists Performances using BassBoy® Getting names of young people to come and use the BassBoy® to show us what they can do with it

8 Promotions Local guitar contest for videos to see what young people can do with BassBoy® Contest online in future for videos to see what other people are doing with BassBoy®

9 Outlook Each sale will be more than one unit with averages ROI $350

10 Conclusion It is expected that the 1 st quarter sales will just be paying the costs to put out BassBoy® but with customer interaction Alllive Sound will work to bring more products in the market based on customer wants and needs as time progresses.


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