1. Healthcare 411 Ellen Crown Health Communications Specialist Office of Communications and Knowledge Transfer Agency for Healthcare Research and Quality Email: ellen.crown@ahrq.hhs.gov Twitter: www.twitter.com/AHRQNews www.twitter.com/Healthcare411 Podcasts: www.healthcare411.ahrq.gov YouTube: http://www.youtube.com/user/AHRQHealthTV ellen.crown@ahrq.hhs.govwww.twitter.com/AHRQNewswww.twitter.com/Healthcare411www.healthcare411.ahrq.govhttp://www.youtube.com/user/AHRQHealthTVellen.crown@ahrq.hhs.govwww.twitter.com/AHRQNewswww.twitter.com/Healthcare411www.healthcare411.ahrq.govhttp://www.youtube.com/user/AHRQHealthTV

2. What Does This Mean? Clinical Effectiveness of Coronary Stents in the Elderly: Results from 262,700 Medicare Patients in ACC- NCDR Comparative Effectiveness of Core Needle and Open Surgical Biopsy for the Diagnosis of Breast Lesions Technical Brief: Particle Beam Radiation Therapies for Cancer

3. Plain-language -ish Using Core Needle Biopsy to Diagnose Breast Cancer A non-surgical method for diagnosing breast cancer is safe and nearly as effective as surgical biopsy

4. Sharing AHRQ Research 60-Second Audio Podcasts 60-Second Audio Podcasts Online Videos (http://www.youtube.com/user/AHRQHealthTV) Online Videos (http://www.youtube.com/user/AHRQHealthTV)http://www.youtube.com/user/AHRQHealthTV Public Service Ads Public Service Ads

5. Going Viral Partnerships with radio stations Connecting with professional health orgs and their members Twitter YouTube E-mail Updates E-mail Updates RSS Feeds RSS Feeds

6. Tweet, Tweet Healthcare 411 Podcasts www.twitter.com/Healthcare411 Healthcare 411 Podcasts www.twitter.com/Healthcare411 www.twitter.com/Healthcare Other AHRQ News www.twitter.com/AHRQNews Other AHRQ News www.twitter.com/AHRQNews www.twitter.com/AHRQNews

7. Lessons Learned 15-minute podcasts are only interesting to us. Seven different types of programs (e.g. Special Report, Newscast, Consumer Insider, etc.) is too much. We can’t be everything to everyone.

8. www.healthcare411.ahrq.gov