1. COMMUNICATION SKILLS Introduction to Business & Marketing February 9, 2012

2. Defining Communication

3. Communication  Process of exchanging messages between a sender and receiver

4. Communication Skills  Used to send and receive messages  Includes listening, reading, speaking, and writing  Effective communication is vital in every aspect of business!

5. Communication Process

6. Elements of Communication Barriers M ESSAG E F EEDBAC K Barriers Sender Receiver Channel Message Barriers Feedback

7. Channels  a.k.a. “media”  avenues through which messages are delivered

8. Message  The information the sender wants to communicate  Avoid nonstandard language (slang) to ensure that your message is understood

9. Barriers  Obstacles that interfere with the interpretation of a message

10. Verbal Barriers  Vague or unclear language  Foreign languages  Different dialect  Soda, pop, soda pop, or Coke?  Jargon vs. Layman’s terms

11. Physical Barriers  Geographic location  Visual distractions  Noise

12. Feedback  Receiver’s response to a message  Examples…  asking questions to clarify the message  acknowledging having received / understood message

13. Why is this important?  Studies have shown that 70% of our waking hours are spent communicating!  Most jobs, especially in business or marketing, require good communication skills for success.

14. Communication Media in Business  Face-to-face (meetings, presentations)  Written Memos  Telephone / Fax  Email  Instant Message  Video Conferencing

15. How are they different?  Capacity how much content they can carry  Speed  Cost  Accuracy / Quality of the Message  Need for feedback Which communication channel you use will depend on the importance of these factors…

16. Communication Media Group Project!  You may choose one or two partners. Each group will be assigned a communication channel / medium.  Create a Glog about your channel that includes :  Pictures / Visuals  When or why this channel is used instead of others  Potential barriers of communication  Etiquette – 3 DOs and 3 DON’Ts when communicating  Glogs will be presented on Promethean next class – can use animations but make sure text is legible!