1. SOCIAL MEDIA 101 EXPLORING FACEBOOK, TWITTER, AND EMAIL MARKETING

2. How do you compare? 65% of your organizations have a Facebook account Most post only several times per month 89% of nonprofits have a Facebook account Recommended you post 4-6 times per week

6. Ask people to like, comment, or share. WHAT DO I POST? A few tips… Tell your story. Don’t just share your news. Use photos and videos!!! Create Facebook events. Engage other groups. If you have a website, add a Facebook plug-in.

7. How do you compare? 33% of your organizations use Twitter. You post “practically never.” 57% of nonprofits have a Twitter account. How often should I tweet?

10. Tweet interesting news from across the web. WHAT DO I POST? A few tips… Be honest and real. Follow the 60-30-10 Rule. Follow and engage strategically. Live-tweet your events and others’ events. Spread out your tweets. Support others and they’ll support you.

12. Where do you stand? 50% of you use email marketing or send out email blasts Out of that 50%, only one uses a certified email marketing program.

14. Who? Usable groups Make the message for your audience What? Short & to the point Subject lines Use feedback/reports When? Best times

15. Who do you use?

16. FINAL THOUGHTS Remember your audience. Give your organization a voice. You’re not a used car salesman. Identify and embrace what you do best. Develop a clear and consistent message. Things you should always keep in mind for marketing…

18. QUESTIONS? PLEASE RAISE YOUR HAND TO BE CALLED ON.