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The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College.

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Presentation on theme: "The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College."— Presentation transcript:

1 The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College

2 JAN 2011MAR 2011 Key Drivers for Going Mobile AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Source: Chronicle of Higher Education, 23/1/2011 EngagementRetentionExpectationMarketing

3 Background Research JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 “What mobile phone have you got?” CostUK Uptake Access Challenges

4 Decision Time JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Decided we wanted both Mobile Learn and Mobile Central Several meetings – Blackboard – Senior Management – Marketing Department Contract signed in September 2011 – Mobile Learn active immediately – Not switched on straight away

5 Implementation JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Ascertain Features Decide App Name Obtain Required Data Register Developer Accounts Build (Mobile Team) Test (and re-test!)

6 JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 News RSS Feed Delivers college news Maps Google MapKit Building Data (XML) Images Flickr Account Category Details Videos YouTube Blackboard Mobile Learn Direct to College Twitter Uses “Links” module College Twitter feed (mobile optimised) Contacts “Get Help” module CSV File Dining Uses “Links” module Mobile Web page Daily Menus

7 Launch Time! JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012 Successful launch on all three platforms including SMW A4 Posters A5 Flyers Table Tents Plasma Screen Graphics Web graphics and mobile site Social Media QR Codes

8 Need to ‘measure success’ Monitored downloads through vendor portals Mobile Analytics Portal 51% increase in downloads in the first week after official launch Over 600 downloads across all three platforms in 2 months since official launch LRC questionnaire highlighted Blackboard as the most popular feature of the app Usage and Feedback JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012

9 Phase 1 implementation was a success – Blackboard Mobile Team very efficient – App well received by staff and students Achieving consistency across platforms is difficult Restricted customisation of certain elements Time difference between UK and US Version 2.0 of app: re-branded MC Mobile to coincide with College marketing strategy – just launched! Overall Experience, Problems & Next Steps JAN 2011MAR 2011AUG 2011SEP 2011OCT 2011JAN 2012APR 2012SEP 2012

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