1. Using TouchPoints to Engage and Inspire

2. The Brief:

3. The Sun’s Multi Platform Offering

4. Under 35s Reading Behaviour The Sun Newspaper % of people reading Source: Touchpoints 2014

5. Under 35s Reading Behaviour The Sun Newspaper and iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading

6. Under 35s Reading Behaviour The Sun Multi-Platform % of people reading Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014

7. Opportunity 1: Early Birds The Sun iPad App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading

8. Opportunity 2: Afternoon Digest The Sun Newspaper Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading

9. Opportunity 3: Evening Download The Sun Website and Smartphone App Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of people reading

10. Under 35s Mood in the Morning Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood

11. Under 35s Mood in the Afternoon Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood

12. Under 35s Mood in the Evening Source: Touchpoints 2014, Adobe Ad Hoc Analysis July 2014 % of Under 35s experiencing mood

13. Creative Messaging: The Morning iPad Using mood to inspire messaging and position

14. Creative Messaging: The Afternoon Newspaper Using mood to inspire messaging and position

15. Creative Messaging: The Evening Website and Smartphone Using mood to inspire messaging and position