1. Digital Asset Management
Building Brand Value

2. A simple lesson… Online Shopper Samaya Gupta Age 3.5 Years
Montessori School
Favorite Gadget – iPad
Favorite Mobile App - Gilt

3. We don’t believe in digital marketing. We believe in marketing in a
digital world
Clive Sirkin, CMO of Kimberly Clark

4. Marketing is exploding.

5. @courtesy Scott Brinker; chiefmartec.com
Explosion of
touchpoints.
@courtesy Scott Brinker; chiefmartec.com

6. @courtesy Scott Brinker; chiefmartec.com
Explosion of content.
content.
@courtesy Scott Brinker; chiefmartec.com

7. @courtesy Scott Brinker; chiefmartec.com
Explosion of devices.
@courtesy Scott Brinker; chiefmartec.com

8. A new concept or approach each day
Connected Experiences
Incentivized Product
Sharing
Social Media Ads
Consumer Promotions
Surveys
Buy Now
Customer Experience
Agile Marketing
Predictive analytics
Omni Channel Commerce
Video Mgmt
Marketing
Automation
Loyalty
Social Apps
Frictionless Experience
SMS
Review & Rating
Creative Optimization
Social
Sign on
DAM AR
eCoupon
Social Publishing
Video Ads
Idea Management
Trading Desk
RTB
Tag Management
Group Buying
Gesture Recognition
Social analytics BI
Profile Aggregators
Mobile Apps
DSPs
Experience Innovation
Chat
Big Data
Mobile Web
Community
Platforms
Digital
Publication
Mobile Marketing
SEO Optimization
Content Personalization
Blogging
Image Recognition
Content Syndication
Responsive Design
Crowdsourcing
Sales automation
Call Tracking
Interactive Videos
Landing Page
Optimization
Retail consumer behavior
Consumer
Targeting
Retail Personalization
Customer Service

9. @courtesy Scott Brinker; chiefmartec.com
Unprecedented scale of change.
@courtesy Scott Brinker; chiefmartec.com

10. @courtesy Scott Brinker; chiefmartec.com
Unprecedented speed of change.
@courtesy Scott Brinker; chiefmartec.com

11. SO WHAT? This is a Digital Asset Management Conference!!!

12. The bar has been removed!!!

13. Where have YOU set the bar?

14. A tool to manage digital assets?

15. A strategy that enables consistent frictionless consumer experiences?

16. A vehicle that drives experience innovation?

17. A DAM journey; from managing operations to driving innovation
AUTOMATED
INNOVATIVE
Agile Marketing;
Test & Learn
CONNECTED
STRATEGIC
Shopping Behavior
ISOLATED
B R A N D I M P A C T
OPERATIONAL
Tool & Repository
C O N N E C T I V I T Y

18. As an operational tool & repository driving productivity, reusability & time to market
CONSISTENNT EXPERIENCE
STRATEGIES
.COM
MOBILE/SOCIAL
PRINT &
CHANNELS
DAM
BRAND ASSETS
CORPORATE ASSETS
ASSET TYPES
CREATIVE
BRAND
AGENCIES
TEAMS
O P E R A T I O N A L

19. As a strategy that enables connected experiences & influences consumer’s shopping behavior
DRIVE SALES
TIME TO MARKET
PRODUCTIVITY & REUSABILITY
CONSISTENNT EXPERIENCE
PRODUCT SYNDICATION
SHOPPING BEHAVIOR
STRATEGIES
eCOMMERCE STORES
.COM
MOBILE/SOCIAL
PRINT &
RETAILERS
PRODUCT CATALOGS
CHANNELS
DAM
CURATRED UGC
BRAND ASSETS
CORPORATE ASSETS
PRODUCT ASSETS
MULTI LINGUAL ASSETS
ASSET TYPES
SALES
CREATIVE
AGENCIES
SHOPPER MARKETING
CUSTOMER TEAMS
TEAMS
BRAND
S T R A T E G I C

20. As a strategic capability that drives experience innovation through real time testing & optimization
DRIVE SALES
TIME TO MARKET
PRODUCTIVITY & REUSABILITY
CONSISTENNT EXPERIENCE
PRODUCT SYNDICATION
SHOPPING BEHAVIOR
STRATEGIES
CONTENT OPTIMIZATION
INSIGHTS & RECOMMENDATIONS
SALES OPTIMIZATION
SEO OPTIMIZATOIN
AUTOMATED SYNDICATON
CONNECTED EXPERIENCES
eCOMMERCE STORES
.COM
MOBILE/SOCIAL
PRINT &
RETAILERS
PRODUCT CATALOGS
CHANNELS
DAM
CURATRED UGC
BRAND ASSETS
CORPORATE ASSETS
PRODUCT ASSETS
MULTI LINGUAL ASSETS
ASSET TYPES
SALES
CREATIVE
AGENCIES
SHOPPER MARKETING
DATA ANALYTICS
TEAMS
BRAND
I N N O V A T I V E

21. If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban, Dallas Mavericks

22. Thank You Reach me at:. Email: mayur. gupta@kcc. com
Thank You Reach me at: Blog: inspiremartech.com