1. State of Unified
Communications
Lindsay Kintner
VP Product Management

2. About Tadiran Global leader and innovator of Unified Communications
Established 1963
Serving organizations of all sizes, in various market segments across 41 countries
Over 400 Business Partners
100,000 customers
20,000,000 ports installed

3. He had no Idea…
Alexander Graham Bell was an eminent Scottish-born scientist, inventor, engineer and innovator who is credited with inventing the first practical telephone. Wikipedia
Born: March 3, 1847, Edinburgh, United Kingdom
Died: August 2, 1922, Beinn Bhreagh, Nova Scotia, Canada

4. If You Don’t Remember This – Raise Your Hand

5. We All Remember This Period
Remember when voice and data were like church and state?
Most of us remember this…. And are happy to forget it.
The War is over – VoIP has won.

6. Then Along Came the Internet
And it changed everything forever…
The Architecture

7. Evolution of Enterprise Communications
Voice
Collaboration
Voice
TDM
VoIP ()
UC )
SaaS S) IP IP
SIP
Cloud IP IP
Proprietary hardware & software
Telecommunications networks
Proprietary hardware and software
Converged IP networks
Open standards hardware & software
SIP networks
CEBP
Software as a Service
On-demand consumption
Cloud mash-ups
Premises-based / distributed
Data center-based UC / social media integration
Managed services
Hosted
Cloud

8. Social Collaboration Is Having a Staggering Effect
Daily reach (percent)
Time on site (minutes)
Google Facebook YouTube Twitter LinkedIn
Google Facebook YouTube Twitter LinkedIn 50 40 30 20 40 30 20 10
2010
2011
2010
2011
Source: Alexa Internet, Inc.
70% want to interact by social media and find experts
58% say regular social networking communication improves loyalty
Only 30% of companies are ready
Source: Yankee Group Research, Inc.

9. Seamless Mobility is No Longer an Exception
Mobile
Internet
Fixed line
Mobile Broadband
Source: ITU Statistics: Fixed telephone line per 100 inhabitants,
Mobile cellular subscriptions per 100 inhabitants,

10. Users Now Demand a Consumer-like, Integrated Experience
Next-generation user experience
Integration
Integration
Video and soft clients
Desktop Phones
Mobile Clients
Consistent access to enterprise and personal communications

11. How many plan before purchasing?
Two sides to UC&C
Purchasing
Easiest part of UC&C
Purchase from vendor or VoIP vendor
Same fundamentals
Implementation
Many companies purchase UC&C
How many plan before purchasing?

12. Technology Connection to Business Process
Voice
No process focus
Limited business focus
Traditional PBX
Source: Jason Andersson
Circle It Consulting

13. Technology Connection to Business Process
Voice
Video
Same as focus voice
Speed up projects
Source: Jason Andersson
Circle It Consulting

14. Technology Connection to Business Process
Voice
Video
Unified Message
Potential to increase
collaboration & share ideas
Source: Jason Andersson
Circle It Consulting

15. Technology Connection to Business Process
Voice
Video
Unified Message
Collaboration
networking, persistent chats,
social networking features,
blogs and skill based
identification of colleagues
Source: Jason Andersson
Circle It Consulting

16. Technology Connection to Business Process
Voice
Video
Unified Message
Collaboration
Customer Care
highly process oriented
services
Source: Jason Andersson
Circle It Consulting

17. Technology Connection to Business Process
Voice
Video
Unified Message
Collaboration
Customer Care
Business Process
ERP
Source: Jason Andersson
Circle It Consulting

18. UC&C True Functionality
Migrate technologies into seamless business process
Build solutions that connect unified communications environment to how companies work
Allow staff to access features, such as Instant Messaging, Presence and Call Control in a client that is business oriented
Automated the Business Process to increase efficiency
Enable back office collaboration with the customer care or contact center

19. Unified Communications and Collaboration
Unified communications (UC) is the integration of real-time, enterprise, communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web connected electronic interactive whiteboards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voic , , SMS and fax). UC is not necessarily a single product, but a set of products that provides a consistent unified user-interface and user-experience across multiple devices and media-types

20. Open Communications Architecture – in the Marketplace
Secure Cloud
Highly reliable and secure carrier-grade UCC SaaS portfolio
Managed Services
Full spectrum of proven, ITIL-based multi-vendor services available globally
Collaborative Applications
Easy, affordable enterprise collaboration and contact center software with deep applications/social integrations
Unified Communications
Massively scalable, open and virtualized software architecture
Automated Networks
Automation, visibility and control across integrated wired and wireless networks
Premise Deployment
Hybrid Deployment
Cloud Deployment
Flexible deployment and
consumption choices

21. Where Will We Be Tomorrow
Live Long and Prosper !!

22. Tadiran Customers

23. Tadiran Customers

24. Questions?

25. Thank You