1. Formed in 1981 Started with 25 venues and now has over 90 members Owned by member venues Stakeholders of the organisation Not For Profit Funds are used to help members increase their revenue Marketing consortium Dedicated to promoting and helping academic venues Business & Leisure Tourism Meetings (day & residential) plus Group Accommodation COMPANY BACKGROUND

2. MISSION: Creating opportunities for member venues to increase revenue and become more successful. This aim will be achieved via a range of promotional activities for members, enquiry options for buyers and support services for members. MISSION: La creación de oportunidades para los lugares Miembros a incrementar los ingresos y ser más exitosos. Este objetivo se logra a través de una serie de actividades promocionales para los miembros, las opciones de consulta para los compradores y los servicios de apoyo para los miembros. MISSION IMPOSSIBLE

3. Members involved in many different markets meetings - groups - language schools – budget breaks Memb er Venue s Potential Buyers Promotions Membership Enquiries HOW IT WORKS Member Venues Potential Buyers Promotions Membership Enquiries

4. MEMBERSHIP SECTION Aim: to ensure members understand how the company operates and achieves a good return on investment Communication Monthly newsletter & visiting all venues during the year Networking On-line discussions and meetings inc annual conference Training Course Designed for people working at academic venues Market Research Mystery Buyer to benchmark members enquiry process Help & Support VM team has over 30 years experience of the sector

5. PROMOTIONS SECTION Aim: to manage a range of activities that enable members to promote their venues to event organisers (buyers) Websites Over 80,000 visitors each year to 3 main websites Monthly Enews & Eblasts Newsletter & special notice to 3,500 registered buyers Literature 7,000 Venue Guides 7,000 Magazines 4,000 Card Packs Direct Mail 18,000 Guides & Magazines & Card Packs posted in year Academic Venue Show 350 buyers meet 50 member venues at one day exhibition

6. ENQUIRY SECTION Aim: to provide different ways for event organisers to contact members about hiring their venues On-line Complete enquiry form or email venue from our websites Phone Call our office or contact venues directly Face to face Meet buyers at AVS or stand share with us at trade shows Enquiry service We circulate enquiries from buyers to relevant members Follow up We track all enquiries – no commission on bookings