1. Building an ADR Practice Lou Chang Mediator. Arbitrator. Neutral Services

2. Recommendations for developing a practice Master your craft. Constantly seek to strengthen & improve skills.Master your craft. Constantly seek to strengthen & improve skills. Be passionate about your craftBe passionate about your craft Strive for excellenceStrive for excellence Nurture and protect your reputationNurture and protect your reputation Be accessible, give it away to build experience, portfolio and contactsBe accessible, give it away to build experience, portfolio and contacts Adopt a multiple irons in the fire strategyAdopt a multiple irons in the fire strategy

3. Recommendations-2 Become the go-to person in the field. Write, network, teach, speak, promote.Become the go-to person in the field. Write, network, teach, speak, promote. Target desired market and niches and develop conscious strategy to develop that direction.Target desired market and niches and develop conscious strategy to develop that direction. Write down personal short, mid and long term goals/objectives. Review annually.Write down personal short, mid and long term goals/objectives. Review annually. Serve before you sellServe before you sell

4. Envision & Build Reputation Identify desired components of reputation. Design your first impression.Identify desired components of reputation. Design your first impression. Ethics. Guard your reputation.Ethics. Guard your reputation. QualityQuality Dependability, speed of service.Dependability, speed of service. AccessibilityAccessibility TenacityTenacity

5. Image & Appearance FF & E. Tools that enhance your imageFF & E. Tools that enhance your image Dress to deliver desired imageDress to deliver desired image AccessoriesAccessories OfficeOffice

6. Marketing Services Nike sells association with a sports star and technology more than a shoe.Nike sells association with a sports star and technology more than a shoe. FedEx sells confidence, not just delivery.FedEx sells confidence, not just delivery. A care home sells peace of mind for the family. Angels with heart.A care home sells peace of mind for the family. Angels with heart. What does a mediator/facilitator sell or provide?What does a mediator/facilitator sell or provide?

7. Competition Be clear who your competition is. In its infancy, Southwest Airlines viewed long haul bus lines as its competition, not major air carriers.Be clear who your competition is. In its infancy, Southwest Airlines viewed long haul bus lines as its competition, not major air carriers. Who are the competitors of a mediator/facilitator?Who are the competitors of a mediator/facilitator? Be superior, not just good.Be superior, not just good.

8. Identify Niches Identify target markets with specific need for your services Be clear as to why they will need and want your services Specialize Focus on select fields where you can excel and succeed

9. Network Leverage your network. Friends, family, associates, professional colleagues, organizations.Leverage your network. Friends, family, associates, professional colleagues, organizations. Identify boosters, mentors and build from there.Identify boosters, mentors and build from there. Develop multiple sources. Nurture your best referral sources. Focus on opinion makers, decision makers and gate keepers. Counselors, therapists, clergy, lawyers …

10. Marketing: plan & execute - 1 Website, links & internet prominence Write articles Develop your unique brand Blogs, chats, list serves Speaking engagements Targeted ads. Consistent with brand. Linked to website. Email network. Be a resource. Email signature/website Provide Training Create buzz

11. Marketing: plan & execute- 2 Logo, Letterhead & card. Professional design Marketing Packet for website and physical copy Strategic Advertising specialties One minute ad Professional and civic organizations. Join, work, present, network. Panels, Referral lists. Add new ones yearly. One paragraph bio or statement Resume Adopt a marketing contact goal such as 6 in 12

12. Marketing: plan & execute -3 Maintain your core referral list Keep in contact with family, friends, happy clients Develop feedback mechanisms Endorsements & testimonials It can be overdone