1. Transform your BC and Recover Smarter: The changing agenda for business continuity Thursday 5 th June 2014 Mike Osborne Managing Director: Business Continuity

2. Mobile Phones/PDAs to silent please Fire alarms / evacuation procedures Refreshments – between 11-12 & lunch at 13:00 Toilets Presentations available after the event Private Room, WiFi & Video Conf if needed Welcome & Housekeeping

3. Integrated Innovation & Recovery Centre Workarea, IT, Mobile & Datacentre facility 15 recovery suites all with separate entrances 450 fully equipped positions each with DDI telephony 450 high specification PCs with TFT screens Auxiliary office equipment including faxes/photocopiers/printers 2,852 sq ft on-site datacentre/secure hosting 100+ Racks in Tier III designed Daracentre Cloud Backup & Recovery Hub 14 server/communication rooms N+1 UPS & Generators 4 meeting/managers rooms 1 Seminar room Incident command/war room Kitchen facilities available to all suites Aston West Midlands Recovery Centre About our Aston Site

4. One of Many in our UK Focused Offering 18 Regional IT & BC Centres 5 Major Hosting Datacentres 8 Additional Datacentres 7,600 Workarea Positions 1,600 Datacentre Racks 10Gb &1Gb Diverse Network 2 Network Operations Centres - Services Desk - Help Desk - 24/7 Monitoring - Invocation Response Approx 1 Hour from most UK Businesses

5. A Heads-Up: Themes of the Day Innovation: Transformation: Resilience: The process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customersinventionservicecreatesvalue customerspaycalledeconomicalcostinformation initiativevaluesresourcesprocessesideasproductsbusiness resultsappliedcompany orderneedsexpectations In an organizational context, a process of profound and radical change that orients an organization in a new direction and takes it to an entirely different level of effectiveness. Unlike 'turnaround' (which implies incremental progress on the same plane) transformation implies a basic change of character and little or no resemblance with the past configuration or structure.organizationalcontextprocesschangeorganizationeffectivenessturnaroundprogresscharacter configurationstructure Ability of an equipment, machine, or system to absorb the impact of the failure of one or more components or a significant disturbance in its environment, and to still continue to provide an acceptable level of service.equipmentmachinesystem absorbimpactfailure componentssignificant environmentprovidelevel of service

6. Live Demonstrations – lot’s of them!

7. Agenda 09:50 Welcome and Introduction 10:00 Time to Transform and Recover Smarter in 2014 Mike Osborne, Phoenix 10:30 Recover IT Better for Less Chris Coulson, Phoenix 11:00 Refreshment Break, BC & Innovation Centre Tour and Demonstration 12:00 Enterprise ResilienceRod Ratsma, Phoenix 12:20 Simple Business Continuity – BCM Assurance, Paul Gant, Phoenix 12:50 Integrated IT, Recovery & Resilience Mike Osborne, Phoenix 13:15 Lunch - enjoy a traditional Birmingham Balti 14:00 Close of main event -Phoenix Business Continuity Customer User Group in WAR suite 7 -Technical Q&A in WAR suite 5 (Emergency Office demo room) 15:45 Customer User Group Close

8. 25 Years of BC Market Evolution 1 IT Disaster Recovery: 1989-2002 2 Business Continuity: 1995-2014 Business Resilience: 2012…. 3 - Computerisation of Business, Millennium Bug - Experience, Terrorism, Regulation, Customers - Technology enabled expectations, Data GrowthData Growth

9. Virtualisation has revolutionised IT performance & Costs High Speed Comms highly available & affordable Voice Over IP & Unified Comms in mainstream Cloud Services – Access Any App, Anywhere, Any Device Bring Your Own Device & Home working functionality Big Data & Analytics – Huge Volumes & Dependencies Breakthroughs in Backup technologies Reduction in cost of Storage Technology Driving Resilience Both for Demand & Delivery of Resilience

10. The market model for cloud computing comprises: DRaaS DR as a Service SaaS Software as a Service IaaS Infrastructure as a Service PaaSPlatform as a Service BPaaS Application/Processes as a Service TechMarketView estimate that the UK cloud computing market was worth £3.3bn in 2012, nearly 12% higher than the previous year. They forecast that growth in cloud computing will accelerate every year throughout the forecast period to reach £6.1bn in 2016, representing a CAGR of almost 16%. 6 Technology is getting Cloudy

11. Source CIF 7 Especially in IT Disaster Recovery & Data

12. The risks from cyberspace (including the internet, wider telco networks and computer systems) have been identified by the Government as a high risk. The UK is one of the most secure places in the world to do business - already 8 per cent of UK GDP is generated from the cyber world and that is set to grow. The UK is facing an ongoing, persistent threat from other states, terrorists and criminals operating in cyberspace. However, cyber-crime has been estimated to cost the UK economy billions of pounds per year and therefore it is vital that we protect and preserve our interests in cyberspace. Understanding the Benefits & Risks

13. It creates very significant opportunities but also very significant threats to the Business Continuity industry. Therefore the challenge for Business Continuity providers is to understand its place and purpose within our industry. How can the industry needs and the professional disciplines be underpinned or enhanced by the Cloud? During 2013, with one foot very firmly in the BC practitioner world and the other entrenched in technology solutions, Phoenix has taken-on the challenge of developing resilient Cloud production and Cloud-based IT recovery services and exceptional business continuity planning, backup and restore expertise all leveraging Cloud technology and BC principles. What does Cloud mean to Phoenix?

14. IT DR Mobile Datacentres Workarea Recovery Dedicated Syndicated Trading Floor Datacentre Hosting Cloud Data Backup Online Replication Archive & Retention Virtual Servers Hosted Virtual Desktop & Telephony Shadow Planner S/W BCP Notification Managed BCM BCP Consultancy IT Service Continuity Management DR as a SERVICE BCM ASSURANCE BUSINESS CONTINUITY RecoveryResilience Supplier Advisor Solution Relationship How does it fit in our Strategy?

15. Agenda 09:50 Welcome and Introduction 10:00 Time to Transform and Recover Smarter in 2014 Mike Osborne, Phoenix 10:30 Recover IT Better for Less Chris Coulson, Phoenix 11:00 Refreshment Break, BC & Innovation Centre Tour and Demonstration 12:00 Guest speaker: A Phoenix Customer ExperiencePhilip Hill, Alliance Homes 12:20 Simple Business Continuity – BCM Assurance, Paul Gant, Phoenix 12:50 Integrated IT, Recovery & Resilience Mike Osborne, Phoenix 13:00 Innovation Centre LaunchJason Wouhra, IoD 13:15 Lunch - enjoy a traditional Birmingham Balti 14:00 Close of main event / Phoenix Business Continuity Customer User Group A Crisis Management simulation exercise 15:45 Customer User Group Close

16. Better business continuity outcomes with DRaaS Chris Coulson Data Services Product Manager

17. The Data Protection Challenge

18. Customer Data Protection ChallengesCustomer Considerations VirtualisationVeeam, vRanger, AppAssure, Syncsort Physical ServersSymantec, CommVault, CA, EMC Cloud-Based ApplicationsScribe, Spanning, Avepoint Mobile/BYODDruva, Symantec, Evault, iCloud, Mosy Unstructured ContentEnterprise Vault, CommVault, OneStore Short Recovery Time ObjectiveCo-Location, 2 nd Data Centre, IaaS, DRaaS Short Recovery Point ObjectiveNeverFail, DoubleTake, Veeam, AppAssure Recovery Complexity, Risk, Compliance & Recovery

19. The DRaaS 10 Point Data Protection Checklist

20. 1 - How much data do I have?

21. 2 - What’s Really Important?

22. 3 - What can wait?

23. 4 - Where in my infrastructure is it?

24. 5 - How do I access & secure my data? FIPS Level Encryption Multi-Layer Authentication

25. 12 1 2 3 4 5 6 7 8 9 10 11 6 - How quickly do I need to recover?

26. 7 - Can I recover at all?

27. 8 – So who will be around to do it?

28. 9 - How much will downtime cost? ActionTimeCost Per HourTotal Cost Incident0£0 Call off tapes12 Hours£5,700.00£68,400.00 Index/catalogue4 Hours£5,700.00£21,600.00 Recover backup Server 2 Hours£5,700.00£11,400.00 Commence data recovery 2 Hours£5,700.00£11,400.00 Total20 Hours£115,000.00* *Based on £50M turnover business

29. 10 - When is data loss unacceptable?

30. What does DRaaS deliver?

31. DRaaS Simplify – Data protection procedures Enhance – Recovery operations Improve – Recovery time & reliability Save - Money from lost time/outage The Objectives

32. The Opportunities & Risks of DRaaS

33. DRaaS Opportunities Leverage industry expertise Cost effective alternative to internal DR Production equivalent infrastructure Realign staff time to improving internal system Capex to Opex- and pay for what you use models Defined SLAs Fully managed service

34. DRaaS Risks Leaving recovery to 3rd party Removing the element of control/contact from the BC manager Lack of BC credentials in DRaaS providers Shared resources without risk management Predominantly based on virtual servers Mismatch of understanding - DRaaS as viable DR cover against what is actually supplied by the provider

35. DRaaS v Traditional Tape Recovery Reduce Recovery Time Objectives ActionTime Incident 0 Hours Call off tapes (off-site storage, full deck) 8-12 Hours Index/catalogue 4 Hours+ Recover backup server2 Hours Commence data recovery<1 Hour

36. How much will downtime cost? ActionTimeCost Per HourTotal Cost Incident0£0 Call off tapes0 Hours£0 Index/catalogue0 Hours£0 Recover backup server 0 Hours£0 Commence data recovery 1 Hour£5,700.00 Total1 Hours£5,700.00* *Based on £50M turnover business

37. What is Phoenix DRaaS?

39. Cloud Backup & Recovery – Secure Server & End Point Data Protection Replication – Live Data Replication Virtual DR (VDR) – Automated server & data recovery Phoenix Mirror – NetApp ‘snap mirror as a service’ All with data recovery provided by Phoenix The Services

40. The Data Protection Challenge - Revisited Customer Data Protection ChallengesCustomer Considerations VirtualisationVeeam, vRanger, AppAssure, Syncsort Physical ServersSymantec, CommVault, CA, EMC Cloud-Based ApplicationsScribe, Spanning, Avepoint Mobile/BYODDruva, Symantec, Evault, iCloud, Mosy Unstructured ContentEnterprise Vault, CommVault, OneStore Short Recovery Time ObjectiveCo-Location, 2 nd Data Centre, IaaS, DRaaS Short Recovery Point ObjectiveNeverFail, DoubleTake, Veeam, AppAssure Recovery Complexity, Risk, Compliance & Recovery

41. The Data Protection Challenge - Solved Customer Data Protection ChallengesCustomer Considerations VirtualisationPhoenix DRaaS Physical ServersPhoenix DRaaS Cloud-Based ApplicationsPhoenix DRaaS Mobile/BYODPhoenix DRaaS Unstructured ContentPhoenix DRaaS Short Recovery Time ObjectivePhoenix DRaaS Short Recovery Point ObjectivePhoenix DRaaS Recovery Managed Recovery, Reduced Complexity & Risk, Ensuring Compliance & Resumption

42. What’s next?... Integrated IT Operations & Recovery with Phoenix Archive Services

43. Growing Importance of Archiving Data Legal and Compliance Better use of Primary Storage Shrink Backup Windows Reduce Human Error Secures Critical Information Discovery and Data Mining Disaster Recovery Accountability Identifies Problematic Behaviour Why Archive?

44. Archive, Recover, Share or Analyse? File Archive Email Archive SharePoint Archive Global File Services Secure File Sharing Data Analytics Upcoming Phoenix Archive Services

45. Importance of Data over Time Performance optimised Capacity optimised 100% of Data Created today is Business Critical… … but, under 5% of this will be business critical in a year 20% of Data is Critical to Running your Business Tier 1 Data needing Backup and Business Continuance 80% of Data is Important to your Business Tier 2+ Data suited to Archiving over Backup Annual Data Growth is 40% per Year How Data Ages Over Time % Data in an Organisation

46. 10Tb 20Tb14Tb 2Tb Cloud Backup Integrated Cloud Archive & Recovery Customer Data Reduction in overall Stored Data Release of Customer Capacity Reduced Archive costs Improved Tier I restore <1 Hr Integrated Server Capacity Archive Data Store 8Tb Tier II Virtual DR Service 2Tb Tier I <1hr Cloud Data Store 10Tb Tier I & II Virtual DR Servers Cloud Backup & Virtual DR 2Tb Tier II 8Tb Tier II

47. Summary Understand your data Understand your infrastructure Understand your networks Understand your business Align DRaaS to requirements Integrate with existing BC Provision Recover Smarter

48. Overlaying Technology to Improve Resilience Mike Osborne

49. Workarea Recovery: Core Operations & Staff – circa 25% of staff Transforming Workarea with Technology?

50. Workarea Challenge Beyond Days 3-7?

51. Hosted Desktop & Telephony as a Service Enabling Virtualised Workarea?

52. Web Based Workarea Workarea Challenge Beyond Days 3-7?

53. The other 75% of Staff… Anywhere, Anything, Anytime Enabling the Entire Workforce

54. Innovations for Recovery Infrastructure – Power, Environmental failure, Fire, Flood IT Failure – Hardware, Communications failure/outage C 60%

55. Innovations for Recovery Anatomy of a Disaster Resilience Pre-Incident Monitoring & Prevention

56. 24/7 Proactive Monitoring & Alerts

57. Tea, Tour & Technology

58. Helping You Work Through the Options Innovation & Demo Centre Leveraging the traditional IT DR technology investment. Maximising the use of testing time and combining Customer and Phoenix Recovery & Solutions technical expertise. Working with major Vendors to showcase technology and obtain licence flexibility. Uniquely experience proposed technology transformation using your data and applications.

59. Tour – 20 minutes Technology Demonstration & Proof of Concept Suite Proactive Monitoring & Alert Demonstration Cloud Backup Infrastructure Virtual Disaster Recovery Demonstration Customer Solutions & Innovation Centre Technology – 20 minutes Integrated Homeworking & Workarea Demonstration – Emergency Office Tea Break – 20 minutes Tea/Coffee & Networking break Tea, Tour & Technology ACME Co