1. Parts of a Print Advertisement

2. Q.O.D. 3/4/14  Identify the advantages & disadvantages of each type of advertisement.

3. Print Advertisements  Newspaper  Magazine  Billboards  Transit Ads (buses, bus stations, trucks)

4. Parts of a Print Ad  Headline  Illustration  Body Copy  Tagline  Company Details

5. Headline  A strong statement which includes the major selling point  Must grab readers’ attention  Must be short (no more than 7 words)  Example: “EAT MOR CHIKIN”

6. ILLUSTRATION  Reinforces the headline  Shows how product works or what it looks like  Grabs attention of reader  Example: Chick-Fil-A Cows

7. Body Copy  Text that persuades the reader to buy your product  Must be interesting  Must tell the reader something that he/she wants to know

8. Tag Line  Summarizes your product or the philosophy of your company  It should encourage the reader to act (find out more about the company)

9. Company Details  Name  Address  Telephone numbers  Email address  Logo

10. AIDA  An ad only has a few seconds to influence someone, so a good ad uses the following formula:  A- Attention: attracts attention of the customer  I- Interest: features, benefits, advantages  D- Desire: they want the product & it will satisfy their needs  A- Action- purchase

11. Crap Ads  Clutter- too many words, images, small writing that is difficult to read  Jargon- long sentences and words the potential customer doesn’t understand  Facts & figures- no one wants boring stats, use minimum info to get people interested  LESS IS MORE