1. Social Networking & Media All Florida PETS 2010 March 4-6, 2010 Orlando, Florida Todd Dayton, DGN District 6990

2. What is Social Networking & Media? The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user Social networking-new means of communicating and sharing information between two or more individuals on an online community.

3. What is Social Networking & Media? Online, two-way communications that allows for heightened participation and engagement Or as many organizations see it…

4. What Social Media Offer? A fundamental shift in communication A true feedback loop –A real conversation –Free focus groups for all! The chance to reach and find new supporters Ability to illustrate a core understanding of the issues, trends and needs of supporters A chance for influencers and advocates to evangelize for your cause

5. Sharing Points InformationOpinionsIdeasEmotions

6. History of Social Networking & Media Started out as Bulletin Boards in 1978 The creation of the internet outside academia in the mid 1980s lead to BBS, Geocities, Xoom 1997 AOL released Instant Messenger and instant took on a whole new meaning!

7. Interim Steps to today www.sixdegrees.com based on six degrees of separation was an early riser in true networking online. However, it never caught on in mainstream 1997- 2001www.sixdegrees.com 2003 www.facebook.com took the www.myspace.com phenomenon with younger generation to a new level. We were no longer users but now we were friends…now adults wanted more friends!!www.facebook.com www.myspace.com

8. Where is it Today ?

9. The Social Networks & Medias of 2009 Sites you must be on for complete Happiness!!

10. Categories of Media

11. How does Social Networking & Media impact you? Personal Usage –Family –Organizations –Photos-Movies –E-commerce –Employment –Blogging Professional –Collaboration –Corporate Message –Advertising –Training –Employment –Blogging Causes/Organizations –Fundraising –Event awareness –Increased membership/awareness –Worldwide reach

12. Digital Information Revolution –In years to come many things will no longer be available in Printed Formats: Airline Tickets Boarding Passes Magazines Newspapers Books Text Books The way you receive materials at PETS has changed dramatically in just a few years (USB Drives, Portable Hard Drives, Email and other electronic media)

13. Social Media is all about: Social Media in company or organization Create a Buzz around your product See what people say about your brand/product Engage in conversations

14. Why Care?

15. Interesting FACT!

16. Whats in the Social Media toolbox? Blogs –Provides human voice; forum for feedback Social Networks –Sharing of personal interests; activity feed Communities –Focused environment; like-minded users Micro-blogs –Sharing of links, news; collaborative, real-time discussion Video & Photo sharing –Compelling, powerful multimedia; easy to share, embed; creative ways

18. Rotary in the Social Networking & Media World

19. Rotary in the Social Networking & Media Why? –Rotarians around the world are becoming more and more techno friendly this combined with environmental concerns of paper usage vs digital media will continue to drive more online collaboration and information. –Connecting 1.2 million Rotarians of the world or even 2000 Rotarians in a district is NOT possible without some format of electronic media. –Connecting the 500 + people of PETS for information, homework, materials, registration etc., heavily relied on digital media and Social Networking

20. Rotary Global Networking Groups Rotary International Fellowships 64+ Recreational and Vocational fellowships Enjoy fellowship sharing common interests Examples – Flying, Skiing, Scouting, Computers Rotary Action Groups (RAGs) 16+ Action Groups Enjoy fellowship supporting common interest Examples – Prevent Blindness, Disaster Relief

21. Rotary on the Internet Rotary International website www.rotary.org All about Rotary and current news events Search to find where clubs meet Fellowships ICUFR Fellowship of computer users ROTI Fellowship of Rotarians on Internet ROSNF Fellowship of Rotarians on SNs pending

22. Rotary on Social Networks What are the most popular social networks Facebook, LinkedIn, YouTube, Twitter What can you do on a social network Why are social networks growing so fast Rotary International on Social Networks RI Facebook page – 26,000+ fans RI LinkedIn discussion group – 4,000+ members

23. Different Social Networks www.facebook.com – 200 million users www.linkedIn.com – for business networking www.youtube.com – for sharing videos www.twitter.com – for bloggers and followers Many…many….many…others!

24. Facebook www.facebook.com Started at Harvard for college students Now open to everyone Now has over 200 million active users Growing at over 1 million users a month Over 100 million users login once a day Average user has 120 friends

25. What you can do on Facebook Find friends by name or email View and share information with friends Post public messages on Wall Send private messages Upload pictures, videos, links Stay in touch with friends in family, work, school, Rotary Average Facebook user has 120 friends Join pages, groups, and/or causes of interest Become fan, member, or supporter of your favorite interests Post messages on Wall or group discussion topics Find Facebook applications to do things of interest Track travel by city around the world Instant message and voice chat services such as Skype

26. Facebook Rotary Pages

27. Only ONE Official Page!!!!

28. District Pages (note the name!)

29. LinkedIn

30. LinkedIn Groups

31. LinkedIn Discussions

32. YouTube

33. 100,000,000 videos on YouTube

36. Listen first. Find out where your audience is most active already. Then join the conversation. Start with Twitter. Why the focus on Twitter? Twitter is the most real-time account you have of what people are saying about you. At the very least…. You should have Google Alerts and Tweetbeep notifications or an RSS feed from Twitter Search for your brand name.

37. TweetDeck

38. Ahhh! TMI! Now what?!

39. Jumping in the Bandwagon! Remember the 3 Hs: Human, Honest, Helpful Ask other people what they think Be open to feedback (yes, even the negative) Sincerity is of the utmost importance Make it about the people participating, not you Talk with, not at, people Treat everyone as an equal Hone in on key skills of –Patience –Networking –Facilitating –Marketing –Communication

40. Steps to BEGIN…. Initial Steps –Establish YOU on the Social Media Network Twitter Facebook LinkedIn –Establish YOUR Club on Facebook and LinkedIn Rotary Club of SouthPoint –Establish YOUR District on Facebook and LinkedIn Rotary International District 6930

41. Before you go there…… Before you go rushing off to open the club Facebook page or District page on LinkedIn STOP! Important points –Collaborative effort you are setting the tone for your club/district not for you! –Determine the message you are trying to bring to the social media market –Understand the permissions, the access, the monitoring of the information being posted and distributed. Is it on message? Is it appropriate?

42. Plan This is not your personal home page Effective pages for organizations provide value to the readers/visitors/future rotarians not just a sounding board of the members The world will not stop because you activate your page in April rather than March and it will make the difference for result

43. Become Familiar with these during the planning process Groups Fellowships Internet sites Rotary connections to all of the above Other Districts on social pages Other Clubs on social pages

44. Special Thanks Don Higgins Rotarians on the Internet Fellowship, District 6950 Carie Lewis, Convio Summitt David Sim, Social Media Network All the TWEETERS, RETWEETERS and Bloggers of the world!

46. Follow up A digital copy will be made available via email distribution not hard copy Governortodd@gmail.com 954-830-0979 Cell Todd Dayton, DGN District 6990 Todd.Dayton1Skype ToddDaytonTwitter