1. IEEE Western Australia Section Membership Development Strategy & Plan Dr Douglas Chai Membership Development Western Australia Section d.chai@ecu.edu.au photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Western Australia Section

7. Western Australia Section Total Members Since Year 2000 Formation Date: 24 May 1984

8. Section / Council Total Members Western Australia Section Total Members since Year 2000

9. IEEE Western Australia Section Membership 31 December 2011

10. SWOT – Section’s Member Growth Program Strengths Well established Dedicated volunteers with experience Good cordial working relationship at Section and Chapter level Diversity in representation (organisational and cultural) Weaknesses Overload (multiple load) – stretched and stressed Demand from job and other expectation Opportunities Good outreach to all local universities Good links with other professional bodies Threats Burn-out of volunteers Problems with succession in committees

11. Section MD Plan

12. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

13. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations WA Section E-notice broadcast Website announcement Mid-year social dinner IEEE WA family day out Senior membership drive Volunteer recognition at AGM Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

15. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations WA Section Website announcement Mid-year social dinner IEEE WA family day out Additional benefits for new Curtin University Student Branch Volunteers Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

16. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications E-notice broadcast xxxx Website announcement xxxx Events Entertainment Book Sale x Mid-year social dinner x IEEE WA family day out x Recognition Senior membership drive X Volunteer recognition at AGM x

17. Status Update Engagement Venues & Frequency Goals & Progress Communications E-notice broadcast At least once a month Website announcement At least once a month Events Entertainment Book sale Done Mid-year social dinner Done IEEE WA family day out Future event Recognition Senior membership drive Future event Volunteer recognition at AGM Future event

18. Section’s Membership Situation –Total Membership of 748 as at Jun 2012 –It’s a relatively small “Large Section” Section MD Plan –Member benefit: Entertainment Book Discount –Mid-Year Social Dinner –IEEE WA Family Day-Out –Volunteer Recognition at AGM In Summary…