1. Jenni Proctor | Career Clarity jenni@careerclarity.com.au CDAA | Brisbane | 3 March 2010

2.  Essential career tool always  It used to be …..“It’s not what you know, it’s who you know.”  Now it is more……”It’s not what you know, it’s who knows that you know it”

4.  “It’s not what you know, it’s who knows that you know about it.”

6.  Linked In  Twitter  Facebook

7. Social  Mainly social for most people  Can ask anyone to be your friend  News Sharing – Status, New babies, Holidays, Parties, Photos Business  Heavily used by small business  Fan pages and groups to share specific information  News Sharing – Workshops, Products  Meetup groups – networking events

8. Ernst & Young Careers

9.  That’s 138 characters!  Headline pointing to your website or article  Expand your job or business network  Can search on daily basis – find out what jobs are coming up  Expert status

11.  www.linkedin.com  More professionally oriented  Can’t just link with anyone  Interest groups  Resume uploaded  research people, companies, groups

12. August, 2009 - ComScore  70% of internet users visited social networking websites in 2009  Nearly 9 million Australians visited a social networking site in June, 2009  Only 29% in 2008 Popularity Worldwide: Facebook followed by MySpace, Windows Live, Bebo and Twitter.  Facebook - 6 million visitors and growing 95 % from the previous year.  MySpace Sites -3.5 million visitors, up 5 %  Windows Live Profile with nearly 2 million visitors.  Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009  Orkut also achieved significant growth, up 607 percent.  Talent Bar and yworld are upcoming sites.

13.  World’s largest professional network  48 million members and growing  875,000 members in Australia  Over 1,000 companies using LinkedIn Talent Advantage to hire employees.  Telcos and banks are most likely to take advantage of the business network site  Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn.  Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager.  Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting. Reference: http://www.smarte-commerce.com/social-networking-usage-in-australia/

14.  Preferred option for professional networking  Network - Informational interviews  Integrates blog posts and Twitter  Can join groups to show expertise and interest  Can submit articles to showcase expertise and link to website  Can be useful for researching companies and individuals

15. Is Social Media Networking helpful in finding a new job?  14% some contact  7% “My career profile is available for public view.”

16. In 2003 – 2004, Social Media was BLOCKED Traditional companies  Problems with Workplace Internet Leisure Browsing Contemporary companies want someone who  Can promote their brand  Can acquire new business  Social personality usually uses social media!

17. Ciaran Norris, head of social media at the WPP agency Mindshare, says: “Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..” Evening Standard, London, 25 th January, 2010

18.  Globalisation  Economic changes  Flexible labour practices  Information technology  New techniques  New practices  New strategies  New approaches

19. 1. Impacts on job seekers 2. What we need to tell our clients 3. Professional practice 4. The use of social media within our profession

20.  Employers use search engines and social media to evaluate clients  Internet content = new or lost opportunities  New opportunities – market skills, establish contacts, promote themself  Lost opportunities –photos, comments  Blurred boundaries between public & private  Privacy being tightened on Facebook

21.  Be aware, not naïve  Be consistent  Be respectful  Update regularly

22.  Their use of Social Media  Their level of privacy  Anything on site that is private information  Their level of awareness about privacy  Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects?  Keeping up to date with changes on a site

23.  Be consistently branded  How often is it updated?  Is the information consistent with your resume?  Professional or social profile?  Shorts and thongs or business suit?  Skills, accomplishments, passions, professional interests – Are they visible anywhere?  Risk minimisation

24. Until about 2009Now  Present yourself well in applications and interviews  Present yourself in a good light to potential employers  Look, act and sound as if you would be a good employee  Utilise your network well  Manage your online profile carefully  Maintain consistency of your personal brand  Does an online search make you seem employable?  Utilise your online and offline networks

25.  Are you networking online?  Are you learning from others online?  Are you using social media to promote your own professional interests or business?  Are you helping your clients to use social networking to their advantage?

26. Best example I have seen: Career Success Radio – Keith Keller and Annemarie Cross  Weekly broadcasts  International  Highly visible on main social media sites  Creating links with many career development organisations and individuals internationally www.careersuccessradio.com

27.  Talent Bar  Yworld  Global Career Coaching Alliance  Yahoo Groups – Career coaches

28.  To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using………  Therefore Social Networking is an essential contemporary career development tool.

29. Contact: Jenni Proctor Career Clarity jenni@careerclarity.com.au www.careerclarity.com.au