Presentation on theme: "How To Create A Personal Brand Susan Bratton Social Mediais MY Super Power!"— Presentation transcript:
How To Create A Personal Brand Susan Bratton Social Mediais MY Super Power!
Questions for Creating Your Personal Brand For what do you stand? What is your value add or raison detre? Where is the primary place you exist? What platforms will you use to connect?
How To Create a Personal Brand This is the story of one entrepreneur who has leveraged social media services to grow her audience from a standing start to over a million monthly customers. My weapons? Mostly social media: Podcasting, Blogging, a Facebook Page (Fan Club), Twitter, TweetLater, Trackur plus the super human strength of syndication, using MobyPicture. I also speak at conferences and guest on podcasts and promote my work through blogger outreach.
Real World Example of the Interconnectedness I see you everywhere! You are so prolific! Write Once, Distribute Many. The Secret? Syndication.
Reach Facebook 3,200 + DishyMix Fan Club 560 Twitter 5,900 FriendFeed 1,300 LinkedIn 3,200 Podcast Downloads 15,000 Blog Readers 4,000
Day in the Life of a Social Media Podcaster Crowd Source Questions LinkedIn Answers + Experts Facebook Mutuals Twitter Upcoming Guests Twitter When Recorded TweetLater Spinnable Text Post to PLM, Feeds to iTunes, Zune, Podcast Alley, Feedburner Added to Subscribers iPod TwitterFeed to 2 Twitter Feeds Posts to Facebook and FriendFeed Share Bookmarklet with Image Guests Promote too
Susan Bratton CEO, Personal Life Media firstname.lastname@example.org (650) 948-0500 o (650) 248-3483 c Podcast http://personallifemedia.com/podcasts/232-dishymixhttp://personallifemedia.com/podcasts/232-dishymix DishyMix in iTunes http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626 http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626 DishyMix Fan Club http://dishymixfan.comhttp://dishymixfan.com Blog: http://dishymix.comhttp://dishymix.com Twitter: http://twitter.com/susanbrattonhttp://twitter.com/susanbratton Friendfeed: http://friendfeed.com/susanbrattonhttp://friendfeed.com/susanbratton LinkedIn http://www.linkedin.com/in/susanbrattonhttp://www.linkedin.com/in/susanbratton Facebook http://profile.to/susanbratton/http://profile.to/susanbratton/ Flickr http://flickr.com/photos/luvlotus/http://flickr.com/photos/luvlotus/ One Click Add http://clicktoadd.me/SusanBrattonhttp://clicktoadd.me/SusanBratton
Social Influence Marketing Direct connection to large numbers of interested individuals via social networking platforms instead of push messages to passive prospects Engage your customers and prospects on their terms, facilitated by your brand Give to Get philosophy via Social Listening, Appvertising and Participation
Listening, Appvertising and Participation Participation via Twitter or Facebook Pages Social Listening to Find Key Influencers Appvertising via Widgets