1. No Headlines Here Marketing Advisory Committee Caterina Perry MFSP European Regional Manager

2. GOAL How to market the AC, its membership, its role, its efforts and its impact

3. Clear Message –Who makes up the AC? –How does it work? –How do you get on the AC? –What does the AC do? –What are the benefits of being a member? –The CMFRC is a vital community service. 3 Keys to Effective Marketing

4. Write for your audience –Use appropriate language –Consider what they know/don’t know –Answer the question: What’s in it for me? 3 Keys to Effective Marketing

5. 1.Repeat your message through various means  Newsletters  Bulletin Boards  Websites  Radio  Brochures  Direct mail  Email  Public Relations Kit  Annual Reports  Networking  Presentations  Business Cards  Promotional Products, ie T-shirt 3 Keys to Effective Marketing

6. 1: Design a brochure 2: Design a poster – to attract new AC members 3: Design a poster – to promote existence and purpose of your committee 4: Design a print ad – to attract new AC members 5: Design a print ad – to promote existence and purpose of your committee 6: Draft a radio ad– to attract new AC members 7: Draft a radio ad– to promote existence and purpose of your committee Putting Into Practice