1. MARKETING TO TOMORROW’S COLLEGE STUDENT Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky

2. Marketing: the process or technique of promoting, selling, and distributing a product or service. (Merriam-Webster)

3. To the High School School/class visits Informational program brochures Pens Student ID cards Shirts for counselors, teachers Posters

4. To the High School

5. To the Community Newspaper ads Radio spots Local business journal Program’s website

6. To the Community

8. To the WKU Campus Community Focus on WKU: Admissions event

9. To the WKU Campus Community Tailgate

10. To the WKU Campus Community Tailgate

11. To the Next Level

13. Dewayne Neeley Dual Credit Program Specialist Western Kentucky University dewayne.neeley@wku.edu 270-745-2386 www.wku.edu/dualcredit