Presentation on theme: "Anna Szot-Sacawa University of Toronto Bora Laskin Law Library TABLETS USE IN LIBRARIES OCUL webinar October 11, 2012 Bridging the physical & digital worlds."— Presentation transcript:
Anna Szot-Sacawa University of Toronto Bora Laskin Law Library TABLETS USE IN LIBRARIES OCUL webinar October 11, 2012 Bridging the physical & digital worlds with QR codes (Bora Laskin Law Library project)
Quick Response codes: what they are and how they work? QR codes are They can pull up: two-dimensional» websites barcodes » text content which can be » phone numbers scanned by OR mobile devices » send an e-mail equipped with » activate an order, a camera, such as item hold prompting the » place a phone device to display a call website or text » find directions contained in the code » act as your business card This is a very cheap technology - in order to use it, you only need to download a free QR code reader application to your device’s camera. Note: only second generation ipads have a camera (two cameras, in fact) imbedded in them
Bora Laskin Law Library Project GOALS: bridging the print and virtual legal collections delivering legal resources to the students’ phone providing access to legal research 24/7 from anywhere digital information literacy promoting electronic journals SCOPE: providing online alternatives to all legislation library holds providing QR code links to all online journals library holds brochure introducing the technology marketing library services with QRs
Using QR codes in libraries: step-by-step guide Step 1: Identify your online content. Step 2: Make sure your online content is appropriate for mobile devices Step 3: Identify and test the QR code location Step 4: Create and link the QR code Step 5: Embed the QR Code into the signage, and post in the desired location(s). Step 6: Promote QR technology and your project Step 7: Take necessary steps to allow tracking and assessment of usage
QR in marketing “A cellphone with a camera isn’t a communications device with a way to capture pictures and share them with friends … rather, it’s a web enabled handheld data scanner with a display which automates the way to reach out, get information, be involved socially, and get things done”. Edmund Jengs, Sales & Marketing (Ralph Lauren)
Bibliography Aaron Smith, “35 percent of American Adults Own a Smartphone: One Quarter of Smartphone Owners Use Their Phone for Most of Their Online Browsing,” Pew Research Center, July 11, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx.http://pewinternet.org/Reports/2011/Smartphones.aspx Aguirre, D., Johnston, B., and Kohn, L. (2011). QR Codes Go to College. Archrival.com. Retrieved 10/10/2012, from http://www.archrival.com/ideas/13/qr-codes-go-to-college.http://www.archrival.com/ideas/13/qr-codes-go-to-college Gahran, A. (2012) Why QR Codes Aren’t Catching On. CNN.com. Retrieved 10/10/2012, from http://www.cnn.com/2011/12/08/tech/mobile/qr-codes-gahran/index.html.http://www.cnn.com/2011/12/08/tech/mobile/qr-codes-gahran/index.html Kantrowitz, A. (2011) Does anybody actually use QR codes? Fortune. Retrieved 10/10/2012, from http://tech.fortune.cnn.com/2011/09/16/qr-codes/.http://tech.fortune.cnn.com/2011/09/16/qr-codes/ Kelley, M. (2012) ALA Midwinter 2012: Straight from the Stacks to the Smartphone. Library Journal. Retrieved 1/20/2011, from http://www.libraryjournal.com/lj/home/888908-264/ala_midwinter_2011_straight_from.html.csp.http://www.libraryjournal.com/lj/home/888908-264/ala_midwinter_2011_straight_from.html.csp Pidaparthy, U. (2011) Marketers embracing QR codes, for better or worse. CNN.com. Retrieved 10/10/2012, from http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?iref=allsearch.http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?iref=allsearch Shannon, M. (2011) Enter the Matrix: How QR Codes Hide Privacy, Security Risks to Smartphones. Security News Daily. Retrieved 10/10/2012, from http://www.msnbc.msn.com/id/45729377/ns/technology_and_science-security/t/how-qr-codes-http://www.msnbc.msn.com/id/45729377/ns/technology_and_science-security/t/how-qr-codes- hide-hide-privacy-security-risks/#.T3ztyuzG3QM.
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