1. Social Media Rx John M Gurgel / jmg

2. Social Media Rx John M Gurgel / jmg 1. Reviewing your own social media presence and being a model for your clients. 2. How social media is being used in Transition - implications for clients. 3. Gauging the level of participation that would be appropriate based on client needs 4. Best practices/real-life client examples and challenges 5. Recommended Resources

3. Social Media Rx John M Gurgel APPPs A ware P resence P layer P rescriber

4. APPPs Activity Daily Weekly Monthly Aware Presence Player Prescribe

5. Must Be Believed to Be Heard You've Got to Be Believed to Be Heard, by Bert Decker powerful communicators reach not just our minds but our hearts: They win our trust.

6. What 4 U 2 believe me? Domains Web sites Blogs LinkedIns Facebooks Twitters Osborne – 1981 1 st portable computer KayPro - 27 lb portable Computer Elderhostel Instructor - 80s CompuServ email – 80s Big Sky Telegraph – 80s / Linking rural 1 room schools via Apple & 2e network Un of Montana (Bozeman) AI conf mid 80s

7. Osborne Introduced: April 1981 Price: US $1,795 Weight: 24.5 pounds CPU: Zilog Z80 @ 4.0 MHz RAM: 64K RAM Display: built-in 5" monitor 53 X 24 text Ports: parallel / IEEE-488 modem / serial port Storage: dual 5-1/4 inch, 91K drives OS: CP/M

8. Kaypro II Released: 1982 Price: US $1595. Weight: 26 lbs CPU: Zilog Z80, 2.5 MHz RAM: 64K Display: 9" green phosphor screen. 24 X 80 text only Ports: Serial port Parallel port Storage: Two internal 5-1/4" SS-DD 195K drives OS: CP/M, SBASIC

9. Takes what 4 U 2 believe me? Just Trust Me! Domains: 70+ Web sites: 12+ Blogs: 6+ LinkedIns: 2 Facebooks: several Twitters: several

10. What 4 U 2 believe me? Domains Web sites Blogs LinkedIns Facebooks Twitters Online Resume: www.jgurgel.com SlideShare: www.thecloudcoach.com www.thecloudcoach.com LinkedIn: www.LinkedIn.com/in/johnmgurgel www.LinkedIn.com/in/johnmgurgel Facebook: www.facebook.com/jmgcoach www.facebook.com/jmgcoach Twitter: www.twitter.com/jmgcoach www.twitter.com/jmgcoach

11. What 4 U 2 believe me? Domains Web sites Blogs LinkedIns Facebooks Twitters Google Profile: www.google.com/profiles/johnmgurgel www.google.com/profiles/johnmgurgel Flickr: www.flickr.com/in/johnmgurgel WordPress Quora Tumbler YouTube Blogs

12. What 4 Clients to believe U? They are checking you out! Social currency

13. What 4 Clients to Connect w/ U Growing % will LinkedIn you Google you Look for your online Resume or Google Profile Look for you on their own favorite platform Text you Decreasing % will Email Phone

14. A Nation of Likers & ReTweeters from http://tech.fortune.cnn.com/2011/04/14/troubletwitter/

15. Social ADD from http://tech.fortune.cnn.com/2011/04/14/troubletwitter/

16. How Many R U?

17. SocMedia of Note – 2yrs ago 2009 Google started searching Tweets

18. SocMedia of Note - this week Lady Gaga hits 10 million Twitter followers... GroupMe Frenzy Rally Up Shizzlr Huddl Bubbla

19. SocMedia of Note - this week 2011 Bing starts to search Facebook posts On Monday, Bing search results reflect likes of peoples friends at Facebook The best decisions are not just fueled by facts, they require the opinions and emotions of your friends, Bing senior VP Yusuf Mehdi said in a release. Were marrying fact-based search results with your friends street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web.

20. Senge & Expertise Levels Essence Principles Practice

21. What 4 Clients to be believed? What does it take these days, for a Job Seeker to be believed? And therefore heard?

22. 3 Types of Social Media clients Gimme-Gimmes - folks whove already been converted and are chomping at the bit to blast their online marketing. Huh-Whats - folks who, based on age, technophobia or simple busy-ness are totally out of the loop. Bitter-Nots - folks who have attempted to incorporate social media marketing into their lives or business and got burned. They say Been there. Done that. Social media just doesnt work for my business. But something still tickles their brains that they need to do something. The 12-Step Social Media Marketing Manifesto

23. 6 Type of Social Media Users 1. Producer 18% An online consumer who also creates content--an article, a blog post, a podcast or a video among others; creates content regularly (at least once a month, although a number of producers create more content). Stat only valid in U.S. South Korea has more active participants and more producers. Europe has fewer producers than U.S.consumer 2. Commentators. Second in line are the commentators, which form 25% of the population. 3. Gatherers. Gatherers, the third in the hierarchy, are the fewest in percentage: only 12% of all the people involved in Social Media are gatherers. 4. Joiners. 25% of the total participants, joiners do what their name implies. 5. Observers. (48%) Observers consume what producers commentators produce.\ Japanese are. The same goes for large Chinese cities, where online activity is active. 6. Inactives. Considered as the non-participants, inactives form the second largest number in the hierarchy (46%). http://www.mediasocial.org/

24. DBM Client Problems - A Although this is social media space is casual space and of casual interest to most, I have clients for whom their social media presence is of critical importance: Client who wanted to be re-found, not as his corporate self he was trying to leave behind, but as his reborn (religious) self he was now promoting Client with Meth record on the books Client with Google hit on first page regarding (prior) misapplication of non-profit funds

25. DBM Client Problems - B Ph.D. client looking to shape his social presence for best hits for next best job Banking (sales) client looking to relocate to China and not knowing how to use LinkedIn and Facebook/search Client asking if his/her Yahoo email account was an impediment to search and being looked at as credible

26. It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction.

27. In order to bring you up to speed, Inc.com has compiled nine of the most innovative and ingenious tips from articles, guides, and interviews in Inc. and Inc.com over the past year. These are the new rules of branding online.Inc.com

28. LinkedIn Profile Prep So, what's the damage? Estimated between 4.5 hours and 9.5 hours not including recommendations or countless hours spent transforming your 120 character headline into iambic pentameter That's 1-3 days working a few hrs/day, or 1-3 weeks working just a few hours per week – stretching it over a longer period is often a better plan for additional objectivity and less burnout Posted by Maisha Walker@maishawalkerMaisha Walker@maishawalker