1. Watergate Bay Hotel, 10th November 2009 Jacqui Piper - CoaST & Katy Teare – Community Energy Plus The Marine Leisure Industry: leading the charge in going green

2. CoaST – a small, independent, not for private profit organisation social enterprise founded 6 years ago. Our job, to help ensure tourism becomes a sustainable industry. Since 2003 over 1,000 members. One of the fastest growing networks of its kind

3. Our Aims: A sustainable reduction in domestic and small business energy consumption The eradication of fuel poverty and associated health problems The promotion of sustainable energy in new build and renovation practices Community Energy Plus is a registered Charity and a profit recycling company dedicated to reducing carbon dioxide emissions that contribute to climate change.

4. Sustainable Tourism: It is a process not a type of tourism.... sustain – able” means “able to be sustained” (that’s in terms of its impact on people, the economy and the environment)

5. …it’s about the triple bottom line… …making sure that everything is working to the benefit of the people, the environment, and the economy – or you will be making money one way, and losing it another.

6. Triple Bottom Line: Environment 81% of holiday trips to Cornwall are motivated by conserved landscape. But 95% of the visits to AONB nationally are made by car… Regionally 40% of adults spend time enjoying the water. Increase in summer population = more waste to deal with

7. Triple Bottom Line: Social 76% of holiday consumers agree tourism should benefit local people (ETC 2002) 8.5 million registered disabled people in the UK (with a spending power of over £45b) unable to access much of Cornwall The Ethical Consumerism Report 2007, The Co- operative Bank.

8. Tourism is a big deal in Cornwall: 25% of our GDP Employs one in five of our population Brings in £1.5billion per annum Regionally locals spend more than £11 billion per annum on sport and culture = 200,000 jobs supported Water-based sport and recreation in Cornwall and the Isles of Scilly is worth a massive £300 million per annum Triple Bottom Line: Economy

9. How we help businesses So, all the things we are asked for help on... Easy, inexpensive, but with a huge impact. Kit, communications and engagement.

10. NEA 2 – Environmental Strand Outputs 9 Marine Champions Trial 10 Energy Resilience Assessments 3 Business Cluster Events Marine Visitor Charter Adapt existing resources for businesses in Cornwall Greener Events Guide 3 Beach Cleans Working with partners to adapt the existing Resource Efficiency Analysis Programme

11. The way we are going to do this To name just a few..... The Green Blue Cornwall Council Environment Agency Blue Gym South West Tourism Visit Cornwall NGO’s European Partners Marine Leisure Businesses

12. What we’ve already started – Looking at the Tourism Footprint of Cornwall CoaST have been working with SW Tourism and the Stockholm Environment Institute to develop Resource Efficiency Analysis Programme (REAP) Tourism. CoaST is working closely with Cornwall Council to use REAP and REAP Tourism to model a range of scenarios. REAP Tourism is being adapted for use to understand the footprint of the marine leisure sector.

13. What we’ve already started – 1 Marine Visitor Charter

14. What we’ve already started – 2 Marine Champions

15. Thank you! CoaST: Tel 01872 562 057 info@coastproject.co.uk www.coastproject.co.uk