1. Macmillan and Tampoe OUP
Strategic Management
Macmillan and Tampoe
OUP
(c) Macmillan & Tampoe 2001

2. A fast response strategic capability
Adaptability
A fast response strategic capability
(c) Macmillan & Tampoe 2001

3. Managing Future Uncertainty
Ansoff, Declerk and Hayes (1976) suggest
Planned change
Adaptive learning
Planned learning
(c) Macmillan & Tampoe 2001

4. Planned Change works if:
Future is predictable or can be created by own actions
Organization can shape the thinking of industry and markets i.e., a monopoly, near-monopoly or cartel
Forces on the organization are predictable and slow in changing
Organization has intimate knowledge of industry and market and can accurately predict behaviour of both
(c) Macmillan & Tampoe 2001

5. Adaptability as Strategic Capability
Adopt habits of a guerrilla army:
Hone techniques
Define different possible scenarios of engagement
Define different approaches to handle each scenario
Practise each approach until it is second nature
To achieve this they need to:
Put in place early warning systems
Spread accountability and responsibility
Built cultures that are tolerant of risk and change
(c) Macmillan & Tampoe 2001

6. Adaptive Learning
Accept that the organization needs to change to survive and grow
Monitor environment and change to the changing environment
Survival and growth requires the ability to exploit current strengths and develop new ones to exploit future opportunities
Vital to understand:
core competence
Information flows
Regularities and sources of turbulence
(c) Macmillan & Tampoe 2001

7. Planned Learning Mixture of planned change and adaptive learning
Apply planned change to predictable aspects of the business (e.g. cash cow exploitation)
Apply adaptive learning to unpredictable elements
(c) Macmillan & Tampoe 2001

8. Building planned adaptive organization
Flexible information systems that can be grouped and regrouped to meet changing needs
Leadership that mentors and facilitates
Effective followers
Flexible groupings of people
Highly tuned sensors
Innovation tolerant directors
Strategic processes that are future alert
Fast implementation capability
Critical understanding of core competence and intellectual capital
(c) Macmillan & Tampoe 2001