1. Vice President – Public Relations A Challenging Role You Will Enjoy Living
Ramakanth Konatham
District 98 Club Coach Manager

2. Hello!

3. What all are we going to do?1
What all are we going to do?
Understand the mission and how we align to it
Understand the roles and responsibilities
With respect to meetings
With respect to the club and EC
With respect to your role
With respect to District & Beyond District
Visual Brand Guidelines
Best Practices

4. Mission TOASTMASTERS INTERNATIONAL MISSION2
Mission
TOASTMASTERS INTERNATIONAL MISSION
We empower individuals to become more effective communicators and leaders
DISTRICT MISSION
We build new clubs and support all clubs in achieving excellence
CLUB MISSION
We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth

5. Why VP PR? Task Learning Posters, PR Campaign Creativity
Poster, Speech, Meeting Roles
Time Management, Impromptu
Ex-com
Working in Team
PR Campaigns
Communication
Discover the New You!

6. Before you start… Finalize your social channels Instagram Twitter
Facebook
LinkedIn
YouTube
Meetup
Mass Mailer
Verify club information on social channels and TI website
Follow District 98 social channels
Form a team of 2-3 Toastmasters

7. Case 1 Roles & Responsibilities of PR
Before the Meeting
During the meeting
After the meeting

8. With respect to meetings
BEFORE
DURING
AFTER
Publicise about the meeting
(MAKE SURE YOU PUT OUT CORRECT INFORMATION)
Cover the meeting
Publicise about how well the meeting went
Recognise member achievements
Address ALL queries
Keep in touch with the attendees
Facilitate role players/guests
Invite dignitaries
Network

9. The Club Before the meeting Plan two meetings in advance
Design appropriate flyer/poster/video invite
Verify theme, meeting times, and location
Any special event/educational session?
Create an event/Post on Social Channels
Contests related to meeting theme
Promote Special Events using paid promotion
Order promotional materials for distribution by members.
Club Visiting Cards, Club Flyer etc.

10. The Club During the meeting Attend the meeting
Distribute promotional materials to members for distribution at their workplace, school, etc.
Take High Quality Pictures
Take High Quality Videos
Go Live on Social Channels during special events
Announce PR Campaign

11. The Club After the meeting
Share them on club’s social channels within 24 hrs
Appreciation posters if any
Start promoting next meeting
Do not SPAM 

12. With respect to the club and EC
If members need slots outside home club – VPPR is the point of contact for them
PRESIDENT – Is your go to for any idea, proposal, feasibility, backup, information repository
VP EDUCATION – Discussing unique meeting ideas, pushing for quality
VP MEMBERSHIP – Syncing on joining formalities, VPPR should be aware of the basic club joining formalities
SECRETARY – Minutes of the meeting
TREASURER – Budgeting for any printed collateral, money for any online subscriptions (eg. Meetup.com)
SAA – Printing of collaterals (such as brochures/newsletters), club standee/ribbons
EC MEETINGS ARE VERY IMPORTANT!!

13. The Ex-Com Attend Excom Meeting Plan a Campaign
Share Social Engagement Report
Newsletter
Prepare your Successor
Help in promotion of other club officer’s activities
Promote club Special events/achievements on district channels and TI Channels
District Newsletter
District 98 page
TI Newsletter – Travelling Toastmasters
Promote District Events within the club – Area, Division, District Conference

14. The Ex-Com Educational Sessions Membership/PR Campaign Renewals
Members Completing Educational Award
Club ISC/TTC
Club Achievements
Members Representing Club at Area/Division/District
Milestone Meetings
New Members

15. Case 2 Design a campaign to grow club membership

16. Campaign Examples Community Club Corporate Club PR at Mall
Special Educational Session (Paid, snacks)
Each One Bring One
Calendar Invite to all employees once in a month.
PR at colleges (Table Topics Contest, How to face interviews session)
Open Mic/ Open Table Topics Contest
Nearby Society
Promote members achievements in company, newsletter, intranet, bulletin boards, All hand meetings
Local Newspaper
Seminars on leadership and communication skills
Paid PR – Meetup, fb ads
Members can display their ribbons, trophies, certificate in their cubical.
Place club banner/standee in company lobby, as everyone could see it.
Place TI newsletters and Club Newsletter in Company Library

17. With respect to your role
FACE OF THE CLUB
ONL I NE
PRESENCE
OFFL I NE
PRESENCE
PRESERVING THE BRAND

18. Online Presence Posting on social media
Making sure that club info on Toastmasters International Website is 100% correct
Creating thoughtful and beautiful flyers
Become a leader – CLUB NEWSLETTER

19. Offline Presence Visit other club meetings
Interact, network, make friends
Talk about your club

20. Newsletter Monthly/Quartely Once in 6 months Involvement of members
Successor of VP PR
Keep pics of all the meetings

21. With respect to District
Promote District and TI Social Channels in your club.
Send special meetings pictures and videos to District PR
Contribute to District News Letter and contests
Run offline Campaigns

22. Beyond District
TI Magazine
Travelling Toastmaster
PR Contest

23. - What worked best for your Club? - What has not worked for your Club?
Case 3 Common Challenges with their solutions
- What worked best for your Club? - What has not worked for your Club?

24. Visual Brand Guidelines
Color Palette
Logo
Wordmark
Logo lockups
Logo Don’ts
Typography

25. TI Branding TI Approved Certificates, Banner, Standee in club meeting
Only TI logo – no club logo

26. Quiz

27. Best Practices Creative Names for Events Creative Posters
Tomedy Night
50 Tola Meeting
Ek Number Indore
Creative Posters
.GIF
Videos for special events
Memes
Google Reviews (Google Knowledge Panel)
Active YouTube Channel
Members Testimonials
PR Calendar
Birthday Posters and Monthly celebrations

28. The POWER of PR P – Passion towards the role
O – Online presence is important
W – Word of mouth PR is not to be underrated
E – Executive committee coordination
R – Respect the brand

29. Resources Club Leadership Handbook Brand Guidelines
TI website logo and marketing material
Authorized branding

31. This concludes the session.
Club Officer Training