2.  Defining Sport and Sport Management  Nature and Scope of the Sport Industry  Unique Aspects of Sport Management  Competencies and Career Planning  Professional Preparation  Future Challenges and Opportunities

3. Sport Industry- all sport-related products offered to customers Sport Performance Sport Production Sport Promotion Sport Industry Segmentation ParticipationProducts/InfluencePromo Tools

5.  Professional Sport  Amateur Sport  University Athletics  Municipal Recreation  Government (Federal and Provincial/Territorial)  Private Clubs  Social/Charitable Organizations

6.  Sport Marketing/Consulting Firms  Corporations  Sporting Goods  Sport Media  Health/Physical Activity-Related  Sport Law/Agents  Tourism

7.  Intangible  Subjective  Inconsistent  Perishable  Emotional

8.  Goal oriented  Deliberately Structured  Deliberately Coordinated  Exist as a system of individuals and groups  Made up of people with special skills

9.  Sport Marketing  Sport Enterprise Financing  Sport Industry Career Paths  Sport as a Social Institution Unique Aspects of Sport Management

10. Sport Context

11. Employee:  vertical hierarchy  within a department  job description  moving up the vertical hierarchy

12. CContingent worker EEntrepreneur PPensions PProject teams TTeam facilitation EEmployment length

13. any road will do.”

14.  Sport management programs  Getting experience  professional attitude  Business etiquette

15.  Values  Interests  Skills

16.  Computer literacy  Flexibility/adaptability  Ability to work with people of different ages, cultures, work styles  Language skills  Personal career planning skills  Global awareness  Oral and written communication skills  Self starter  Self comfort  Strong ethical framework  Environmental scanning skills

17. The Challenges Technology Ethics Social Responsibility

18. Health and Fitness Industry:  Family  Niche  Spa  Personal training

19. Facility Management:  Domes  Golf  Parks Sporting Goods:  Product Diversity  Event management Professional Sport:  Additional franchises