1. Sport Careers
Chapter 13

2. Sport Careers
What are the professional opportunities for those in sport management?
How can preparation in physical education, exercise science, and sport assist individuals in sport media?
How can professionals increase their marketability in these areas?

3. The Sport Enterprise (2003)
Sales of sport apparel totaled $22.8 billion
Sales of athletic footwear rose to $9.73 billion, up from $9.34 billion in 2002.
Sports licensed product sales topped $12.1 billion.
Sports equipment sales reached #17.5 billion.
Exercise equipment sales topped $3.8 billion, golf ranked second with sales of $2.42 billion.
Sports and fitness are BIG business!

4. Sport Spectator Interest
Attendance at sports events is rising and approaching all-time highs.
Men’s and women’s NCAA Final Four basketball tournaments were sold out.
Nearly 20 million fans attended regular season NBA games.
The media plays an enormous role in the world of sports.

5. Sports and the Media
Networks paid $17.6 billion to the NFL for broadcast rights through 2005.
NBC paid $2.6 billion for broadcast rights for the Olympic Games through 2008.
CBS paid $6 billion to telecast the NCAA men’s basketball tournament for 11 years.

6. Sport Management
… study and practice involved in relation to all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation-related; and, sport products can be goods, services, people, places, or ideas. Parkhouse and Pitts

7. Four Factor Analysis of Sport Management (Blann)
Managing Sport
Experiences
Sport
Management
The Sport
Enterprise
Organized
World

8. NASPE-NASSM Sport Management Competencies
Sociocultural dimensions in sport
Management and leadership in sport
Ethics in sport management
Marketing in sport
Communication in sport
Budget and finance in sport
Legal aspects of sport
Economics in sport
Sport governance
Field experience in sport management

9. Sport Management Career Paths
Sport Administration
Sport Clubs & Centers
Sport Facilities
Sport/Leisure Social Services
Sport Marketing
Sport Communications

10. Careers in Sport Management
Athletic administration
Director of Intramurals and/or Campus Recreation
Director of Corporate Recreation
Sport Facilities Management
Sport Retailing
Professional Organizations
Sport Tourism

11. Careers in Sport Media Sport Broadcasting Sportswriting and Journalism
Sport Photography
Sports Information Director
Web Developer

12. Performance and Other Sport Careers
Dance Careers
Professional Athletics
Only 1.3% of NCAA men’s and 1% women’s basketball players go pro; football---2%, baseball %, although opportunities are growing.
Officiating
Certification required at most levels---must know rules of sport as well as good officiating mechanics.
Sport Law

13. Entrepreneurship
Should I be an entrepreneur? Ask yourself two questions first:
Do I have a viable, marketable service or product?
Is there a consumer desire for the service or product?
Examples:
Personal trainers
Consultants
Mobile fitness and health appraisal business
Personal coaching
Computerized skill analysis
Sport instructional camps and schools

14. Increasing Your Professional Marketability
Education
Development of talent
Build on experiences progressively
Entry level positions
Career ladder
Fieldwork and Internships
Volunteer work
Networking