1. Aristotle’s Three Artistic Proofs
Rhetoric
Aristotle’s Three Artistic Proofs

2. Aristotle’s Definition of Rhetoric
The faculty of observing in any given situation the available means of persuasion.

3. Artistic Proofs Constructed arguments as opposed to hard evidence
The Writer/Speaker creates the argument
These arguments usually appeal to reason and use common sense as support

4. Aristotle’s Three Artistic Proofs
Ethos
Pathos
Logos

5. Ethos
ethical, ethics
The author or creator's credibility, believability, and/or likeability
Can come from inside the text (intrinsic) or outside the text (extrinsic)
The speaker or writer must demonstrate credibility to the audience to be persuasive.
... when a trusted doctor gives you advice, you may not understand all the medical reasoning behind the advice, but you follow it any way because you believe the doctor knows what s/he is talking about. You trust him or her!
The ethical appeal, means to convince the author’s credibility or character

6. Pathos The emotional appeal empathy, sympathy, pathetic, antipathy
Stories, scenarios, or statements designed to create an emotional response.
When you are persuaded by pathos, you accept a claim based on how it makes you feel, without fully analyzing how valid the claim is.
You may be persuaded by fear, love, patriotism, hatred, joy, humor, guilt.
The use of pathos can be extremely
effective--and also manipulative.
The emotional appeal

7. Logos The appeal to logic logic, logical
Logos refers to any attempt to appeal to the intellect.
Logos appeals to the left side of our brain. We find certain patterns, conventions, and methods of reasoning to be convincing and persuasive.
Numbers, polls, facts and statistics are also examples of the persuasive use of logic.
The appeal to logic

10. Persuading a Parent (or Guardian) utilizing the 3 Appeals of Ethos, Logos, and Pathos
Directions: Choose one of the following situations. Then, plan how you would convince your parent(s)/guardian(s) to “give in” to your desired activity. You must craft reasons that reflect ethos (ethical), logos (logical), and pathos (emotional) appeals. The Format you are utilizing to address your parents is a letter. On this worksheet, you are planning the organization of the letter and the arguments within your letter. Then, you will write the actual letter.
Situation A:
Convince your parents to buy you (or help you buy) a new phone.
Situation B:
Convince your parents to allow you to go on a trip (pick a location) with your friends over summer break.