1. Culture
To learn a culture is to learn people’s values, their ideas of what is desirable in life. Values  are the standards by which people define what is desirable or undesirable, good or bad, beautiful or ugly.
Every group develops Norms  the expectations, or rules of behavior that reflect and enforce behavior.

2. Culture
Sanctions  Either expressions of approval given to people for upholding norms or expressions of disapproval for violating them.
Positive Sanction  A reward or positive reaction for following norms, ranging from a smile to a material reward.
Negative Sanction  An expression of disapproval for breaking a norm, ranging from a mild informal reaction such as a frown to formal reaction such as prison or execution.

3. Culture
Because people can find norms stifling some cultures have times of moral holidays. (Mardi Gras)
Locations can be moral holidays – (Red light districts)
Time Periods (Vacations)

4. Culture
Folkways  Norms that are not strictly enforced. (Not covering your mouth when you cough)
Mores  Norms that are strictly enforced because they are thought essential to core values or the well-being of the group. (Stealing, Killing).
Keep in mind that one group’s folkways may be another group’s mores. (nudist camp).

5. Culture
Taboo  A norm so strong that it brings extreme sanctions and even revulsion if someone violates it. (Eating Human Flesh)
These sanctions are severe and may include prison, banishment, or death.