1. Quick Write In your writing section, answer: What is persuasion?
What are some tools or methods that people use to persuade others? How have you used persuasion in your life?

2. In what way is persuasive speaking different than persuasive writing? P. 4
Things in common Presenting

3. Persuasive Speeches P. 4 Writing Presenting
Use meaningful word choice to convey point
Focus on strong points/benefits
Organize to build argument
Include evidence to support argument
Argue that it’s for the greater good
Demonstrate your expertise
Ask questions to engage their interest
Relate to audience’s experience/interests
Threaten/intimidate…
Add humor
End with lingering thought
Slogan/catchy language
Use analogies to compare
Eye contact with audience
Something interactive to engage
Enthusiastic tone of voice/confidence
Body language -- strong posture, don’t fidget
Be relaxed, have fun

4. Persuasive Speeches P. 5 Writing Presenting Confident language
Precise and meaningful words
Support with facts/evidence
Offer incentives
Demonstrate why it’s a smart move
Appeal to emotion
Consider your audience -- relate to their interests/experiences
Bash opposite side
Stay strong on point - do not waver
Energy/enthusiasm
Body language -- confident stance, gesture to convey enthusiasm
Persuasive tone -- emphasis, volume
Visual aids
Stay on the point -- be clear

5. Quick Write How would you define tone (in writing or in speech)?
List as many possible “tone” descriptions as you can think of
* should be one-word answers (serious, polite, rude, excited…)
then… share tone words ‘round room, hand out and go over Tone sheet (P2P’s)

6. Tone
“I love your sweater.”

7. Steve Jobs’ Graduation Speech at Stanford, 2005
While watching, consider:
What is the subject of the speech?
What is his tone?
What methods does he use to persuade his audience?
Then answer Q’s, discuss with a partner and as a class, add to chart.