1. BID Expansions Wiri Creating a United Business Precinct

2. Wiri Expansion First approval from members AGM 2011
Campaign April 2016 – February 2017
Expansion Date July 2017
Total expansion from 102 Hectares – 684 Hectares
Properties 312 – 778
CV $497,000 - $3,803,509,000
591 Voters.
We needed 25% or 148 to vote and 51% or 75 yes votes
174 (29.4%) voted
131 Yes (75.29%) 43 No (24.91%)

3. Understand the New Area
Old Area
80% Small to medium manufacturing
Security was number one concern
Advocacy
Buy local
Networking
Traffic/congestion
New Area
50% Large corporates
Security was a concern but number 3 or 4 on their list
Traffic/congestion
Advocacy
Social responsibility

4. Have a Story to Sell Creating a United Business Precinct
2011
AGM Voted to expand
2012
Wiri Board realised that their current members didn’t understand everything the BID did
2013
Involved current members in the writing of 2014 – 2019 Strategic Plan
2014–2016
Work with members on goals set in the strategic plan
2015
Created the theme for the expansion
2016
Created the Wiri Expansion Prospectus (what we had achieved in the first 2 years of the strategic plan)
2016–2017
4 Public meetings Included prospective members in every other event held
380 one on one meetings with prospective members (business & property owners)
Contacted businesses over 30 times and property owners over 15 times

5. Action Plan April 2016 Jungle Strategy engaged to assist 27 April 2016
First public meeting
April 2016 –July 2017
All expansion business and property owners invited to attend all events
June 2017
Social Media presence created
Sept 2016 – Jan 2017
Individual one on one meetings with GM
1st Oct 2016
Letter, Prospectus, Strategic Plan and AGM invitation posted to all property owners and hand delivered to all businesses
26th Oct 2016
AGM and second public meeting
14th Dec 2016
Newsletter and letter to expansion with the next 2 public meetings
Nov 2016 – Jan 2017
Website rebuilt

6. Action Plan
19th Jan
Eligible Voter information packs sent out, included letter, map and 3 fold brochure
25th Jan 2017
Third public meeting
1st Feb 2017
Fourth public meeting
3rd Feb 2017
Eligible Voter List sent to Election Services with all printed material
10th Feb 2017
Voter packs sent out
13th Feb 2017
Eligible Voter List uploaded to website including voter pack documentation
13 Feb – 13 Mar 2017
Mobile Billboard
Marketing reminder to vote campaign – 3 x DLE postcards, reminders, letter form the chair, posts on website and Facebook
Voting Period
Follow-up phone with each business voter to check they had received their voting pack.
Board or GM follow-up by s and phone
15th March 2017
SGM held to ratify results

7. Manurewa Local Board funded a communications person to complete all the written comms, set up Facebook and assist at all events.
Wiri Board took over some of the day to day management e.g. budget and attended all events and public meetings
BID managers: I would not have made it without the support of Cheryl at Parnell who shared her experiences, Kerry at Manukau who helped with the last minute campaigning in my very small retail area, and Alex from South Harbour who turned up every now and then with lunch and a total belief that I would get everything done in time.
Claire and her BID team are always there with an answer to questions
Jenne from Jungle Strategy who created all of our communications and was there for many, many more hours than she was paid for.
If you are on a BID Board your staff will need support. This will be the hardest task in your association’s history
Remember we are all here to help you. YOU ARE NOT ALONE
Partnerships

8. Don’t forget your current members
Don’t forget your current members. Keep them informed, updated and invited to every function you are hosting.
Find current members to advocate on your behalf
Set a high standard of communications and don’t deviate
At every AGM confirm that your members still wish to continue with the expansion
Small – Medium Business (Security)
Wiri will put a security patrol past your gate an average of 5 times a night
We will host up to 10 networking or workshop events per year
We will advocate with local boards (we now cover 2 local board areas), council and its agents
Medium - Large Business (Social Responsibility)
Work with local schools: Work ethic scholarship, Year program
Graffiti and illegal rubbish eradication programs
We will advocate with local boards, council, and its agents and Government
Wiri will put a security patrol past your gate a average of 5 times a night
Have different stories
Points to remember

9. Successfully Expanding Your BID Boundary…
Successfully Expanding Your BID Boundary…. Will be twice as expensive Will take five times longer than you planned Be ten times harder

10. It’s hard work BUT REALLY WORTH DOING