1. Basic Communications Models
Or….a couple of things you may not have thought about!
© Don W. Connelly

2. Shannon-Weaver Model
Idea!

3. Shannon-Weaver Model
Idea!
Message # 1

4. Shannon-Weaver Model
Channel
Idea!
Message # 1
Channel

5. Shannon-Weaver Model N O I S E
Channel
Idea!
Message # 1
Channel

6. Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2

7. Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2

8. Shannon-Weaver Model N O I S E Channel Idea! Message # 1 Message # 2
Image
Channel

9. Shannon-Weaver Model N O I S E Sender Channel Idea! Message # 1
Image
Channel
Sender

10. Shannon-Weaver Model N O I S E Sender Receiver Channel Idea!
Message # 1
Message # 2
Image
Channel
Sender
Receiver

11. Shannon-Weaver Model N O I S E Sender Receiver Semantic Noise Channel
Idea!
Message # 1
Message # 2
Image
Channel
Sender
Receiver
Semantic Noise

12. This is a basic model but...
We need a model that will work for a mass medium!
What’s that?

13. What’s a Mass Medium?
A medium that can deliver a message to a large number of people simultaneously!
What’s a large number of people?
What’s simultaneously?
Sorry but there is no one definition of “mass medium.”
But we do have a good model that applies to many situations.

14. Mass Communication Model
Event

15. Mass Communication Model
Event
Source

16. Mass Communication Model
Event
Source
Message

17. Mass Communication Modelr
Event
Source
Message

18. Mass Communication Modelr
Event
Source
Message
Message

19. Mass Communication Modelr
Event
Source
Message
Message
Audience

20. Mass Communication Modelr
N O I S E
Event
Source
Message
Message
Audience
N O I S E

21. Mass Communication Modelr
Semantic Noise
N O I S E
Event
Source
Message
Message
Audience
N O I S E
Semantic Noise

22. Mass Communication Modelr
Semantic Noise
N O I S E
Event
Source
Message
Message
Audience
N O I S E
Bias
Semantic Noise

23. Mass Communication Modelr
Bias
Semantic Noise
N O I S E
Event
Source
Message
Message
Audience
N O I S E
Bias
Semantic Noise

24. Mass Communication Modelr
Bias
Semantic Noise
N O I S E
Event
Source
Message
Message
Audience
N O I S E
Bias
Bias
Semantic Noise

25. Are the Media Unbiased?
Where does it come from?

26. How do you use mass communication?

27. 5 ways we use mass communications
Surveillance….gathering information.
Decision making….based on surveillance you make a decision to take some action.
Social and cultural interaction….we use information to define, identify and keep membership in groups. Groups are defined by the information they believe is true!

28. 5 ways contd…..
Self understanding…..We see ourselves in the media. We identify and relate to others by seeing and hearing them in the media.
Diversion…..plain and simple …….
ENTERTAINMENT!