1. Web Presence, Google, and Multimedia
By: Ryan Kulhanek

2. About Me Graduate of UNK
Bachelors of science with an emphasis in marketing
Entrepreneur
Small business owner for over 10 years
Currently an owner of two businesses
Experience with interactive360

3. Where small businesses fail “In my opinion”
Offer a great product or service, but lack marketing experience
Lack professionalism in:
Brand/Logo
Website
Social media
Multimedia content

4. Take Away Importance of having a great web presence
How to make sure it looks professional
Ways to keep it fresh

5. 1. Importance of having a great web “presence”
Initial perceptions can make you or break you
Most people first encounter a business online
May not get a second chance
Good/Bad reviews
Perceived value of you and your products/services
If perceived value and actual value don’t align… issues arise

6. What Google has to say…
When searching for businesses, consumers use mapping products 44% of the time
On average, 41% of these place searches result in an on-site visit
Listings with photos and a virtual tour are twice as likely to generate interest
Local search results lead 50% of mobile users to visit a store
4 in 5 consumers conduct local business searches
Businesses with listings are 94% more likely to be viewed as reputable

7. Benefits Quick ROI Improve SEO rankings
Increase website & foot traffic
Attract new customers
Showcase ambience
As of Jan 2019 Google accounts for 89.95% of searches, Bing (3.99%), Yahoo (2.84%), Other (3.22%)

8. 2. How to make sure it looks “professional”
Hire a professional
Local provider
Fiver.com
Use someone with experience
Buy some equipment
Camera
Tripod
Editing Software
Take a photography/videography class
Practice, practice, and practice
Use your network of trusted people to provide you honest feedback on the content you produce
Add a Business Streetview

9. Helpful DIY Tips Create angles Use good lighting Use a tripod
Constant light – daylight bulb for white balance
Setup close to a window
Don’t use flash – diffuse the light when possible
Use a tripod
Cable release or timer mode
No blurry images

10. 3. Ways to keep it fresh
Remove outdated content… especially events that have passed
Make a reminder list to update content
Google, Facebook, Instagram, Twitter, Company Website
(daily, weekly, monthly, quarterly, yearly)
Incentivize new online reviews, likes, follows
Hold events
Use “Live” video
Check out the competition

11. Where small businesses succeed “In my option”
Offer a great product or service with ”exceptional customer service”
Build a professional appearance with:
Brand/Logo
Website
Social media
Multimedia content
Great employees

12. What we have learned Importance of having a great web presence
How to make sure it looks professional
Ways to keep it fresh

13. Contact ME Company: interactive360
Website:
Contact: Ryan Kulhanek
Phone: