1. A DIFFERENT KIND OF OFFICE PARTY Corporate Clubs
Presenter:
Joe Smith
Division Director Mentor

2. Corporate Clubs vs Community Clubs
Open Membership
Restricted Membership
No time restrictions
Limited to 1 hour
More diverse membership
Members work for same company
Pay themselves
Company paid or reimbursed
Evenings
During Lunch

3. Common Problems / Issues
Travel
Too Busy
Management Does Not Support
Scheduling Conflicts
Changes

4. Issue : Travel Large Club Membership Meet Frequently
Conduct Virtual Meetings
Meeting Recaps
Visit Toastmaster Clubs While Traveling

5. Issue : Too Busy At Work Time Management Keep Members Engaged
Long Term Goals
Reasons vs. Excuses

7. Issue : Too Busy At Work Time Management Keep Members Engaged
Long Term Goals
Reasons vs Excuses
Work with Management
The emotional connection they wanted to create with the names
The response that the name of the new program should elicit
The new program is part of the overall Toastmasters program, so the names must feel consistent with the overall Toastmasters experience
The names the team selected for all elements of the program also had to be universally understandable, so that they would be recognizable to members around the world---and easily translatable.

8. Issue : Management Not on Board
Inform and Invite Managers
Add to WIG and PDG
Learn to Speak “same language as management”
Offer to Present at Manager’s meeting

9. Issue : Scheduling Conflicts
Prioritize / Block out time
Unexpected Emergencies / Life Happens

10. Family / Employer Talking Points
Focus on the WHY!!!!
Explain About Toastmasters
Set Expectations / Ask for Support
Confirm Priorities
Invite
The emotional connection they wanted to create with the names
The response that the name of the new program should elicit
The new program is part of the overall Toastmasters program, so the names must feel consistent with the overall Toastmasters experience
The names the team selected for all elements of the program also had to be universally understandable, so that they would be recognizable to members around the world---and easily translatable.

12. Issue : Changes Make yourself more marketable by improving your skills
Practice Time Management
Toastmasters looks good on resume
Table Topics helps when interviewing
Gain Confidence
Networking
The emotional connection they wanted to create with the names
The response that the name of the new program should elicit
The new program is part of the overall Toastmasters program, so the names must feel consistent with the overall Toastmasters experience
The names the team selected for all elements of the program also had to be universally understandable, so that they would be recognizable to members around the world---and easily translatable.

13. How to Market Keep Club Active Meet at Regular Time and Location
Conduct Joint Meetings with Nearby Clubs
Invite Guest Speakers
Make Community Club

14. Marketing Ideas Talk up Toastmasters
Advertise on Company Intranet / Newsletter
Table in Common Area
Bulletin Board
Contact Past Members
Open House
Include Information in New Employee Marketing
Guerilla Marketing
Toastmasters Magazine
Awards
Brochures

17. Takeaways Keep Meeting Get Management / Family On-Board
Make Part of Company Culture
Prioritize / Time Management

18. Questions