1. Web 2. 0 How is it changing our students
Web How is it changing our students? How are they helping to build it?

2. What is Web 2.0? Second generation of Web services
Facilitates collaboration and the sharing of information online.

3. Historical Shifts Web 1.0 to Web 2.0 Monologues to Dialogues
Changing Purposes:
1990s: Surf
2000s: Search
2006-present: Subscribe

4. What’s Coming As A Result?
Technology is putting power in communities - not institutions
Individuals help each other vs. relying on institutions
Consumers using technology for entertainment
Millennium generation: “always on” communications through personal networks

5. Why should we care? Customers are: less trusting less brand-loyal
more independent
less reliant on “experts”

8. Why should we care? Who are our CUSTOMERS? Our STUDENTS
and their parents

9. Conversations you’re having Conversations about you
Rateyourteacher.com
Conversations you’re having
Conversations about you
Concept: Hugh MacLeod, gapingvoid.com

10. Social Networks Web-based services Provide ways to interact Options:
Chat –Messaging
–Video
Voice chat –File sharing
Blogging –Ranking
Discussion groups –More
Wikipedia Entry

11. Social Networks MySpace: 217 M members
FaceBook: 75 M users, 67% log in daily
Bebo: 40 M members
VOX
Classmates: 40 M members
Multiply
FaceBox
Wikipedia List

12. Key similarities of social networks
Creating a unique personal profile
Customizing the profile with images, music, photos
Rating of profile, pictures, personality
Blogging
Instant messaging
Exchanging comments
Janet Johnson of Marqui

13. Social Networks 2006 Social Networking Awards Mainstream
Widgets/Add-ons
Social News/Bookmarking
Sports/Fitness
Photo Sharing
Video Sharing
Start Pages
Music
More

14. Blogs Technorati tracks more than 35.3 million blogs
Blog environment doubling every six months
60 times bigger than 3 years ago
Blog Beware Quiz
Janet Johnson of Marqui

15. BUT …
Many K-12 districts are BLOCKING Web 2.0 applications

16. What do teachers do? Preserve our personal brand Develop thick skin
Be absolutely honest
Have a point of view
Do our research