1. 2013 Abu Dhabi International Football Invitational
Master Event Plan
By: Ryan Hornblower, Hiroki Sera, and Chris Kerlin

2. Purpose
To provide an international football tournament that brings international schools and athletes together for a competitive sporting environment.

3. Goals To host a culturally diverse football tournament.
To invite 5 boys and 5 girls teams from outside the Middle Eastern region.
ISST, APAC, NECIS, IASAS, and ISSEA
To provide a safe, competitive atmosphere for varsity-aged football players.

4. Target Population
Male and Female high school aged players, and coaches from private international schools in various parts of the world
Spectators, specifically, the families of players, and the students and teachers of the host school.

5. Marketing ALL Athletic Directors from the 5 Athletic Organizations
Host School Director

6. Marketing

7. Advertising SCHOOL AVENUES: School Newsletter School Website
Daily Bulletin
Student made Posters
No Local Advertising Campaign

8. Sponsorship Plan
Sporting Goods, Banks, and various fast food restaurants
Why Sponsorship?
Benefits for them
Benefits for us
On Site Presence for Sponsors

9. Sponsorship Plan

10. Organizational & Staffing Plan

11. Financial Plan Revenue Sources Expense Categories Tournament Fees
AISAfest
Concessions
Host School Donation
Expense Categories
Venue Costs Marketing Costs
Event Open/Close Equipment
Player Welcome Costs Concessions
Miscellaneous Costs

12. Risk Matrix & Treatment

13. Event Checklist GAME/EVENT STAFF DATE AND TIME OF EVENT VITSITING TEAM
FINANCIAL ARRANGEMENTS 
SECURITY 
ACTIVITIES 
AWARDS 
WEATHER FORECAST 
DATE AND TIME OF EVENT 
IMPORTANT PHONE NUMBERS 
OFFICIALS 
EVENT SETUP AND CLEANUP 
CLEANERS
VENDORS 
PRE-EVENT MEETING
EVENT WRAP-UP

14. Conclusion
We hope that this presentation was informative and that you as AD’s are interested in travelling to Abu Dhabi to play in our football tournament.
WHO’S IN??!!

15. QUESTIONS AND/OR COMMENTS?
Thanks!!!
QUESTIONS AND/OR COMMENTS?