1. T AKING YOUR EVENT TO THE N EXT L EVEL USPTA Mid-Atlantic Convention

2. Bill Riddle USPTA Elite Professional and Tester PTR Tennis Professional and Tester/ Clinician TIA Global Cardio Tennis Speakers Team Tournament Director and Co-Chair for Music City Tennis Invitational Produced and directed tennis events in 12 different countries Radio Show host

4. What makes it an “event”?

5. Objectives: 1.Ask … what do I want? 2.Compare and evaluate your current event 3.Leave with a road map

6. DREAM BIG

7. Best possible dateBest possible date 1 Best possible venueBest possible venue 2 Best possible plan BBest possible plan B 3 Choices…

8. C REATING A B UZZ -What will create a buzz ? -What will get people out ? -What makes my event attractive to sponsors ? -What makes my event special ?

9. Staffing Leadership Committee(s) Event Staff Volunteers Security Set up and clean up

10. Marketing & Media Photographer + 1 Celeb Spokesperson Press Releases PR Firm Local TV Local Radio YOU are your best promoter Social network

11. Attracting & Securing …. Sponsors – Target audience – Demographics – What is our value Celebrities – Connections – TV and Radio – Think outside the box of tennis VIP involvement – Mayor or Governor – High profile coaches

12. On Site Needs… Transportation – Players and volunteers – Equipment Sponsors & VIP’s – Private area – Food and drink – Security Hospitality – Food and drinks – Beer and wine – On site vending – Legal bartender Media – Live remotes – Media area

13. Event Extras… Demo Day Pro Am Kids Carnival area Food trucks Military and Fire Trucks Lead up events

14. Challenges … Weather Seasoned staff Volunteers No shows !! Players dropping out

15. E VENT W RAP U P Thank You to everyone Committee Lunch within a month Sponsor goodie bag – hand deliver Participant evaluations on site

16. T AKE A WAY … O BJECTIVES … Q UESTIONS …