1. A shift in the market is taking place.
The most successful companies are those getting as close to their customers as possible.

2. Netflix
Content syndicated directly to the consumer; not working through a middleman like cable
More subscribers than the top 6 Cable TV providers in the US combined (source)
Amazon
Introduced revolutionary concept of ecommerce and online shopping, allowing brands to sell directly (wholesale) to consumers
Worth more than Walmart, Costco, and Target combined (source)
Tesla
Only car company in the US to sell directly to the consumer, as opposed to through dealerships
Worth more than GM and Ford, the oldest car companies in the US (source)

3. If we want to stay relevant and competitive we need a better way to learn from customers faster.
OK but.....

4. with the current process?
What’s wrong
with the current process?
It’s hard to segment feedback based on customer type
It’s hard to know how many people are asking for specific features
It’s hard to search across multiple tools
It’s hard to prioritise feedback without having enough context behind it
We have a fragmented view of what we know about our customers
It takes too long to quantify qualitative data

5. What’s wrong with building something in house using Zapier, spreadsheets and Wikis?01
We lose the context behind those conversations 02
Insights go stale and nobody reads them 03
Our current process was fine when we’re small but now it’s slowing us down 04
It takes a lot of manual work to maintain

6. “
Building customer-centric culture is not a hack. Anything worth doing takes time so spend the time, test it out
Daniel Strazzulla
Senior Product Manager and Researcher at Contentful

7. “
What is NomNom?
NomNom it’s been at the tip of the spear in our efforts to make customer feedback easier to get from client-facing teams and more central to how we make decisions, build product, and communicate”
NomNom is a better way to manage customer feedback and user research
Patrick Haig VP

8. How NomNom Works? Why is it so Good?
We can connect all our customer feedback sources in one place in a couple of minutes
How NomNom Works?
Why is it so Good?
We can search and track all our qualitative data easily
We can segment our feedback and build useful reports that can help us focus on the most important problems
It goes beyond customer feedback, we can also centralise all our user research data and connect the dots easily
The whole business can access the data so we don’t have to buy licences for any other tool we are using just to share information

9. What is the ROI of NomNom?
By understanding our feedback in a more holistic way we can identify customer problems faster
We can back product decisions with data and prioritise resources on the most important problems
We can spend more time acting on feedback and less time analysing it
We can share a better understanding of our customers and improve coordination between teams
We can help other teams members build more empathy for our customers
What is the ROI of NomNom?

10. Is Our Data Secure? Yes! All data is encrypted by default
Hosted on Google Web Services
GDPR compliant

11. NomNom has many Success Stories with Companies Like Booking
NomNom has many Success Stories with Companies Like Booking.com, Adobe & Wave.
Here’s what some of their customers say
Johanna Richardson
Ashley Rodan
Bret Scofield
Zack Price
Senior Product Manager at Magento
Automation Engineer at Homepass
Senior Interaction Designer at Sumo Logic
Global Success Manager at zkipster
“Since we started using NomNom we've been able to act on feedback more easily and help make sure it is a real centrepiece of any project planning we're doing”
“With NomNom, we're getting more from what we already have, with very little effort. It no longer requires someone reviewing or changing formulas in Spreadsheet. Now that we have a tool we can trust, we know we can always go there, and get the data we need."
“We had absolutely tons of data and needed a way to actually filter through it and discover how our customers are experiencing our product. We had a general sense of what people were having a bit of difficulty with, but NomNom really allowed us to quantify all of it.”
We knew we were gathering a lot of valuable feedback, but we didn't have a way to quickly identify trends. NomNom has been a great partner in being able to help us put our data together, make sense of it, as well as giving me the ability to share that data with the rest of my team."

12. We will learn a lot in the process.
What Now?
Building a better process to manage our feedback data is worth pursuing whether we use this tool or not.
We will learn a lot in the process.
We can always try a couple of months and see the results. It is a low risk investment.

13. Thanks!
Any Questions?