1. Automated Dealer Direct Marketing
Target Your Dealer’s Customers With The Right Message At The Right Time

2. Turn your CRM into an ATM by targeting your dealer’s customers with the right message at the right time.

3. About AutoMine
AutoMine takes records directly from your dealership’s CRM and drills it down into very specific categories based on each consumer’s buying habits. Let’s face it mining isn’t new, but there is a better way. Some companies mine data by taking national trends and buying habits and creating a mathematical formula to plug-in for all consumers – called predictive data. But doesn’t it make more sense to have a unique marketing campaign leveraging your own dealership database against individual consumers buying habits tied directly to the national bureaus that tells you exactly when your customers are out shopping and have had a direct pull on their credit?! We think so!

4. Direct Marketing Module
Automated Subscription Programs
“Set it and Forget it” with AutoMine. Our subscription based model allows your dealership to develop multi-wave, multi-channel, multi-touch marketing campaigns.
AutoMine delivers data automation required to support campaigns to dealer’s sales and service customers.
End-to-End Direct Mail Marketing
AutoMine’s data module gives you the complete set of tools to deliver the right message to the right car buyer at the right time. It is the ultimate turnkey solution for your dealership.
It allows dealers to develop an end-to-end marketing campaign.

5. How it works? Dealership analysis Direct mail
24/7 live operator support and vanity website
Outbound call from Stuker BDC (optional)
Outbound (if address is available)
IP Direct
Additional $299 for BDC

6. Do the Math 600 households will own about 1,200 vehicles
The average trade cycle is 4 years, producing 300 sales/year
That equals out to be 25 a month!
No one sells all 25, but YOU should have the best chance!

7. Process Standardize input files Scrub for valid addresses
Match to monthly prescreen file
Append relevant attributes
Search for “in-the-market” segments
Match in-market buyers
Identify 30-days worth of auto inquiries

8. Pre-Selected Customer Segments
Customers active in-the-market from your database
Consumers who have applied for financing in the last 24-hours.
month targets
Consumers who will be in the market in the next 3, 6, or 12-months.
Available equity
Consumers who are in a positive equity position in their vehicle.
Payment reduction
Consumers where a new vehicle program will reduce payments over their current payments.
Still in the market
Consumer was interested in a vehicle in the last 12-months but did not finance a vehicle.
Additional household prospects
Current lease-end customers
NOTE: ALL LENDERS HAVE BEEN PRE-QUALIFIED WITH A NATIONAL AUTO LENDER. PROGRAMS COMPLY WITH FCRA.

9. Results: SAMPLE ITEMS INDIVIDUAL PERCENTAGE HOUSEHOLD INCREMENTAL
Input Records
4,001
100% -
Validated Records
3,097
77.41%
Matched to prescreen file (individual)
1,093
35.29%
202
● In-the-market in 1 to 3 months 53
1.71% 6
● Loans 7
● Leases 46
● In-the-market in 4 to 6 months 31
1.00% 4 8 23
● In-the-market in 7 to 12 months 47
1.52% 10 13 34
● Move-ups | positive equity 55
1.78%
● Looked for a car, but did not buy 60
1.94% 9
Active in market 80
2.58%
High APR customers
429
Total 30-day marketable universe
326
10.53% 44

10. FOR STUKER BDC (OPTIONAL)
ROI Breakdown
ONE TIME SETUP FEE
6 VEHICLES
SOLD AT
$2,500
PER COPY IS $15,000
$199 / MONTH
FOR AUTOMINE
$299 / MONTH
FOR STUKER BDC (OPTIONAL)
$1.99 X 1225 = $2, total investment
SOUNDS LIKE A GREAT INVESTMENT, RIGHT?

11. Introducing Stuker BDC
Build a SOPHISTICATED and SAVVY BDC that makes the right calls at the right time and not one that constantly hounds already happy clients.

12. About Stuker BDC
Let Stuker’s virtual BDC call center successfully manage, interact with, and care for your customers over the phone. Our BDC expertise, facility, technology, people and training are founded on the best and most used training in the country. Our blend of sales strategies, customer engagement and call scripts allow us to effectively manage your calls.
Call management ranges from outbound, inbound appointment scheduling, lead generation, and data mining.
Our team is made-up of energetic and highly trained BDC and account reps. BDC reps work with your customers over the phone to help pinpoint and resolve every customer need. Account reps work directly with dealership staff to provide you with customer feedback, retention, call ratios and reporting. You will always know how the BDC is working for your dealership. Let Stuker BDC help you increase your sales!

13. Introducing IP Direct
Consumers need multiple touchpoints from your dealership improve customer experience and remain top of mind. IP Direct is just another way we keep in touch with your customers.

14. About IP Direct
Consider this solution to be the postman of the internet! It delivers online advertisements directly to your consumer’s in-home tech devices – tablets, mobile phones, laptops, etc.
Target real people, your customers, in their house while they are using their internet.
IP Direct is the only one-to-one 100% cookie-free IP targeting solution. When we say we can target a specific address, we mean it. Of your matched IPs, we can market to your customers online at a 95% or greater confidence level. No other data mining company offers this type of all-inclusive marketing package.

15. Compliance
Compliance is key. That’s why we have strategically integrated Compliance Lock into AutoMine. Our offers are compliant with FCRA guidelines and have firm offer of credit extended by a national lender. Top benefits of a lender backed firm offer include:
Lenders criteria is already built into a database and all firm offers are tracked and accessible for customer inquiries.
Dealer does not have to take the risk of backing the firm offer of credit and exposing itself to FCRA litigation.
Dealer has the ability to participate in an FCRA compliant process that leverages a process to answer consumer inquiries.
Lenders that have 10+ years of experience in managing FCRA compliant programs that are integrated with the Dealer Channel.