2. Chapter 5 – Writing in Traffic
Sort out the importance each communication and respond appropriately - write or speak? - answer immediately? - resolve with out communication?

3. Chapter 5 – Writing in Traffic
Should the message come from me or someone else?
Disadvantage to written communication?
Speak to audience rather than write?

4. Chapter 5 – Writing in Traffic
Cultivate in your audience the ability and willingness to hear or read your message
Plan to achieve that goal

5. Chapter 5 – Getting Attention
Writer or speaker is someone they trust
They are shown the benefits of giving their attention
Shown risks of not paying attention
Shown to be on common ground

6. Chapter 5 – Writing in Traffic
Topic is hot
Writer/speaker makes it easy to follow
Message is well defined

7. Chapter 5 – Team Brainstorming
Write quickly
Write down all terms/ideas
Don’t make judgment
Set time limit

8. Chapter 5 – Writing in Traffic
Some things are more important than others