1. The Power of Magazine Advertising for brand building 1

2. TV and Cinema do the best job in driving overall awareness for a brand Average impact per person reached – Awareness Contribution per reach Awareness = Awareness of the brand and/or campaign Based on 300 Millward Brown CrossMedia studies, data to March 2015

3. Magazines have the potential to increase associations more than any other medium Average impact per person reached – Associations 3 Contribution per reach Associations = campaign specific messages Based on 300 Millward Brown CrossMedia studies, data to March 2015

4. Magazines deliver strong returns on brand metrics Share of investment vs. share of impact 4 Based on 300 Millward Brown CrossMedia studies, data to March 2015

5. Magazines deliver strong returns on brand metrics Share of impact indexed on share of spend 5 109 83 100 110 129 88 54 84 83 180 113 200 86 54 Based on 300 Millward Brown CrossMedia studies, data to March 2015