1. Marketing & Promotion Debbie Matthews

2. Marketing Responsibilities
Overall marketing & communication strategy for the society
Pricing
Print & media efficiencies
Visitor profiles & how we engage with them
Brand & visual consistency
Website
Media relations
Day to day marketing for Michelham Priory, Lewes, Marlipins & Priest House
Working with Betina Blake at Fishbourne

3. Branding & Visual Identity

4. Website & Online Ticketing

5. Social media needs to be used as part of a media/ communications mix.
Social Media Strategy
Social media needs to be used as part of a media/ communications mix.
Facebook – 50% UK population have an account
26% users years old
Has it peaked???
Twitter – 15m users in the UK
74% users years old, 6% aged 46+
80% access via a mobile device
Still growing
Pintrest – 2m users in the UK
80% users are women, years old biggest age group
Growing fast & image rich

6. Social Media & SAS Usage varies across the sites
How do we best use social media as part of our communication plans?
Michelham’s Christmas Fair - on Saturday photos were shared with 10 local business and what’s on sites on facebook and by the end of the weekend 1755 had seen the post!
We need to identify the gaps in usage and knowledge base and fill.
Review strategy on an annual basis – this channel is fast moving!

7. Friends of Lewes Castle