1. © Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com Innovation Football Innovation Football Innovation Process as a Football Game Startup Case Study: Development of VVV VVV Development of Global Virtual Venture Valley VVV Development of Global Virtual Venture Valley

2. Global Virtual Venture Valley (VVV) vvv1.com Global Virtual Venture Valley is a worldwide Web-community where innovation leaders from different countries jointly create revolutionary technologies and products. Citizens of VVV Inventors Innovators Venture Managers Venture Capital Investors Innovative Corporate Leaders Innovation Facilitators Citizens of VVV Inventors Innovators Venture Managers Venture Capital Investors Innovative Corporate Leaders Innovation Facilitators What Is VVV?

3. Innovative Startup Development as a Football Game © Vadim Kotelnikovinnoball Goalkeeper Entrepreneurial dream and investments Defenders Inventions, creative problem solving Strikers Creative marketing of the company and its new product Midfielders Experiments, beta-testing a new product Goalkeeper Resistance of the big market Midfielders Financial and team problems Strikers All types of inevitable failures Defenders Resistance of the first customers InnovatorsOpponents Teams

4. © Vadim Kotelnikov Innovation Football: Development of VVV innoball.com Game LevelII (radical innovation) Opponents Power Big High technological and market uncertainties Strong indirect competition High market resistance caused by radical novelty of the approach to high-growth business development

5. Strategy of the Innovation Team Global Virtual Venture Valley (VVV) Goal 1 To create a huge and balanced global community of innovation leaders Target: 10,000+ people from 100+ countries Goal 2 To create a great e-service for these people, beta-test it and expand globally Target: 1,000,000+ very satisfied clients To be scored To be scored To be scored To be scored © Vadim Kotelnikov innoball.com

6. © Vadim Kotelnikov Innovators: Defenders and midfielders attack With a dream to create the Global Virtual Venture Valley (VVV) Ten3 entrepreneurial team creates a technology-focused business matchmaking community site for technology inventors, venturepreneurs, venture capital investors and technology buyers. Opponents: Defenders clear the ball The service is good, but not great. The market response is rather modest. Few members, little action. Development of VVV: Innovation Football Innoball.com

7. Innovators: Refocus their strategy Realizing the mistake of focusing on technology and matchmaking, innovators refocus their strategy on developing innovation leaders and create the concept of Ten3 Business e-Coach inspiring innovation. Opponents: Strikers counterattack Subcontracted IT firms fail to create an exciting product as they are not able to synergize the IT power and the content. Development of VVV: Innovation Football © Vadim Kotelnikov Innoball.com

8. Innovators: Defenders build powerful synergy Ten3 Business e-Coach content author decides to learn web design techniques to develop the inspirational e-Coach himself and discovers great synergy opportunities. Opponents: Defenders Yiled The revolutionary inspirational Ten3 Business e-Coach passes the market test with great success. Development of VVV: Innovation Football © Vadim Kotelnikov Innoball.com

9. Innovators: Strikers charge The entrepreneur sends the venture presentation to venture capitalists in Silicon Valley. They love it and invite the entrepreneur to come over for detailed discussions. Opponents: Strikers counterattack Burglars penetrate the entrepreneurs house and steal everything including the notebooks with the latest VVV designs. Development of VVV: Innovation Football © Vadim Kotelnikov Innoball.com

10. Innovators: Defenders reinvent the strategy The entrepreneur decides to develop VVV without venture capital by using revenues from online sales of Ten3 Business e-Coach and focuses entirely on e-Coach development and marketing. Opponents: Defenders yield Online sales soar. The global network of Ten3 Licensed Consultants grows. Development of VVV: Innovation Football © Vadim Kotelnikov Innoball.com

11. Customer Segments 1000ventures.com Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony Banks: Goldman Sachs, Citigroup, JP Morgan Chase, Merrill Lynch, UBS Consultancies: Deloitte, Ernst & Young, KPMG, McKinsey Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony Banks: Goldman Sachs, Citigroup, JP Morgan Chase, Merrill Lynch, UBS Consultancies: Deloitte, Ernst & Young, KPMG, McKinsey Enterprises – 43% Consultants – 25% Individuals – 16% Business Schools – 12% Government – 4% Enterprises – 43% Consultants – 25% Individuals – 16% Business Schools – 12% Government – 4% North America 51% Europe 24% Asia and Pacific 21% Africa 3% South America 1% Customers in 130+ countries Ten3 Business e-Coach Trusted Source of Inspiration, Innovation, and Growth! Leaders of famous firms buy Ten3 e-coaching products

12. 1000ventures.com Лицензированные Ten3 тренеры Ten3 Business e-Coach – мировой лидер Всемирная сеть лицензированных Ten3 бизнес-тренеров охватывает более 50 стран Всемирная сеть лицензированных Ten3 бизнес-тренеров охватывает более 50 стран По Ten3 курсам созданию прорывного бизнеса и инноваций обучают во всем мире По Ten3 курсам созданию прорывного бизнеса и инноваций обучают во всем мире

13. Innovators: Midfielders take a new route A leading publishing house offers the entrepreneur to publish a series of his e-courses as books. The entrepreneurs agrees to diversify his marketing strategy into the book sector. Totally, 9 books were published. Opponents: Defenders counterattack Online sales drop by 30% over the 6 months period as the entrepreneur stops developing Ten3 Business e-Coach that otherwise he had been updating every day. Development of VVV: Innovation Football © Vadim Kotelnikov Innoball.com

14. Innovators: Strikers create under the gun Entrepreneur develops creative marketing strategy targeting online shoppers. In particular, the famous slogan If you stop learning you stop creating history and become history was fine tuned based on market feedback. Opponents: Defenders yield Online sales soar by 70% © Vadim Kotelnikov Innoball.com Development of VVV: Innovation Football

15. Innovators: Strikers charge Opponents: Strikers charge Because of too many visitors, the server crashes. It takes five days to reactivate the site. The site rating drops down dramatically during the shut down period. Innovation team escalates its attacks and wins a lot of customers all over the World. © Vadim Kotelnikov Innoball.com Development of VVV: Innovation Football

16. Innovators: Strikers charge Opponents: Goalkeeper saves The group of customers turns to be unbalanced. There are too little young inventors as they dont buy much over Internet. Innovators managed to restore high site rankings pretty fast and reached the critical mass of the customers required to launch VVV Development of VVV: Innovation Football

17. Innovators: Defenders start a powerful attack Innovators create a new free Internet community for creative achievers Fun4Biz.com that helps great inventors shine and be selected by entrepreneurs for their venture teams. Opponents: Goalkeeper lets the ball in A well balanced army of 10,000+ innovation leaders from over than 100 countries has been created! The first goal is scored!!! © Vadim Kotelnikov Innoball.com Development of VVV: Innovation Football

18. Strategy of the Innovation Team Global Virtual Venture Valley (VVV) Goal 1 To create a huge and balanced global community of innovation leaders Target: 10,000+ people from 100+ countries Goal 2 To create a great e-service for these people, beta-test it and expand globally Target: 1,000,000+ very satisfied clients To be scored To be scored Scored © Vadim Kotelnikov innoball.com

19. © Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com Innovation Process as a Football Game Startup Case Study: Development of VVV VVV Development of Global Virtual Venture Valley VVV Development of Global Virtual Venture Valley Thank you!