1. Master of Business Synergies (MBS) Inspiring innovative cross-functional combinations!
Challenges
of the New Rapidly Changing Knowledge-driven Economy
To win today and tomorrow,
you need new MBS competencies to:
build your cross-functional excellence
build an adaptive organization
master systemic innovation
build synergies between your complex business system and social system
leverage the power of diversity
to achieve sustainable business growth
© Vadim Kotelnikov
1000ventures.com

2. Master of Business Synergies (MBS) Coaching Innovative Leaders for New Organic Organizations
MBS – new post-MBA creative learning:
MBA tells you, ‘Be a good administrator – understand different functions’
MBS tells you, ‘Be an innovative leader – create synergies across functions’
Key Features
OLD
MECHANISTIC
ORGANIZATION
NEW
ORGANIC ORGANIZATION
Management Style
Command & Control
Entrepreneurial Leadership
Organization
Pyramid, robust
Flat, responsive
Decision Making
Vertical
Distributed
Innovation
Linear
Systemic
Growth Management
Strategic Management
Change Management
Process Management
Functional
Cross-functional
© Vadim Kotelnikov
1000ventures.com

3. Business Systems The Balanced Approach
Case in Point
Balancing 10 resources
between 2 perspectives
YOUR BUSINESS WHEEL
Case A: 10 x 0 = 0
Case B: x 1 = 9
Case C: x 2 = 16
Case D: x 3 = 21
Case E: x 4 = 24
Case F: x 5 = 25
Customer
Innovation
STRATEGY
Finance
Processes
An unbalanced wheel
will roll neither fast nor far
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4. Sustainable Competitive Advantage Synergy of Distinctive and Reproducible Capabilities
DISTINCTIVE CAPABILITIES
(cannot be replicated by competitors)
Your Sustainable
Competitive
Advantage
TANGIBLE
Intellectual property rights
Exclusive licenses
Statutory monopolies
INTANGIBLE
Strong brands
Leadership
Tacit knowledge & skills
Teamwork
Organizational culture
Business processes
Partnerships
REPRODUCIBLE CAPABILITIES
(can be replicated by competitors)
Technical capabilities
Financial capabilities
Marketing capabilities
Explicit knowledge
Non-exclusive licenses
© Vadim Kotelnikov
1000ventures.com

5. Master of Business Synergies (MBS) New-Generation post-MBA Inspirational Learning
Create synergistic – winning! - cross-functional combinations
Unlock your entrepreneurial creativity
by building your lateral thinking, entrepreneurial and people skills
Build your sustainable competitive advantage
by creating a synergistic combination of your distinctive capabilities
Manage change effectively
by building an adaptive organization and synergistic business processes
Manage innovation systemically – with speed!
by building your cross-functional excellence and innovation system
Achieve sustainable business growth
by balancing continuous improvement and venture strategies
© Vadim Kotelnikov
1000ventures.com

6. Master of Business Synergies (MBS)
Master of Business Systems (MBS) x
Master of Business Synergies (MBS) =
Master of Business Success (MBS)
Venture
Management
Venture
Financing
Venture
Investing
Venture
Strategies
Entrepreneurial
Leadership
Synergistic
Organization
Personal Development ×
People Skills
Systems Thinking
Entrepreneurial
Creativity
Synergistic
Partnerships
Sustainable
Growth
Synergistic
Marketing
Systemic
Innovation
Synergistic
Processes
© Vadim Kotelnikov
1000ventures.com

7. Master of Business Synergies (MBS) 12 Courses and Their Target Users
Businesses
MBS e-Courses
Start Up
Small
Medium & Large
Venture Management
XXX XX
Venture Financing X
Venture Investing
Venture Strategies
Entrepreneurial Leadership
Entrepreneurial Creativity
Synergistic Organization
Synergistic Partnerships
Sustainable Growth
Synergistic Marketing
Systemic Innovation
Synergistic Processes
1000ventures.com

8. E-Coaching versus E-Learning Differences & Complementarities
Helps you to learn a specific subject
Inspires you, helps you to identify and define your specific goals, and then organize yourselves to attain these goals
Focus on the subject
Focus on the person
Helps you to learn functions you've never done before
Helps you to apply yourself personally in new ways
Passes knowledge to you
Helps you to unlock your true potential
Gives effective answers
Asks effective questions
Concentrates on the depth of knowledge; develops functional excellence
Concentrates on the width of knowledge; develops cross-functional excellence
Facilitates vertical in-depth thinking
Facilitates lateral creative thinking
Curriculum-based; a journey with a fixed destination
A continuous journey; never-ending improvement process
Helps to develop knowledge reserves
Provides just-in-time (JIT) knowledge that can be applied immediately
1000ventures.com

9. Master of Business Synergies (MBS) courses Entrepreneurial Creativity
New Business Models
Venture Management
Innovation Management
Discovering Opportunities
Pursuing Opportunities
Moving with Speed
ENTERPRISE
OPPORTUNITIES
PERSONAL
DEVELOPMENT
Creativity
Entrepreneurial Skills
People Skills
CUSTOMER
COMPETITION
Creating Customer
Winning Customer
Retaining Customer
Competitive Advantage
Competitive Strategies
Change Management
© Vadim Kotelnikov
1000ventures.com

10. Master of Business Synergies (MBS) courses Venture Management
CONTINUOUS GROWTH
Build a balanced business system.
Keep reinventing your growth strategies.
Establish a responsive innovation system.
Develop capability for flexibility & speed.
RAPID GROWTH
Reinvent differentiation & competitive strategies
Cultivate leaders. Empower employees.
Broaden lines, extend geographic coverage.
Inject relentless growth attitude in your people.
INITIAL GROWTH
Capture market share. Launch differentiated produce.
Gain repeat customers. Expand channels & revenues.
Expand management team. Train and coach employees.
Start inventing your second stage of growth.
START UP
Define product & market niche. Prepare a venture plan.
Prepare a business plan. Build management team.
Protect your intellectual property. Brand company.
Position & launch the product. Create platform to expand lines.
© Vadim Kotelnikov
1000ventures.com

11. Master of Business Synergies (MBS) courses Entrepreneurial Leadership
"Failing organizations are usually over-managed and under-led“ - Warren G. Bennis
The New Manager
Classic Managerial Work
New Leadership Task
Planning
Creating vision and inspiring
Organizing the hierarchy
Aligning the web of relations
Measuring and controlling
Empowering and coaching
1000ventures.com

12. Master of Business Synergies (MBS) courses Entrepreneurial Leadership
CUSTOMER Results
ORGANIZATION Results
Leadership Arts, Skills, & Tasks
Leadership Attributes
Entrepreneurial Creativity
Strategic Thinking
Business Systems Thinking
Results-based Leadership
Volatility Leadership
Energizing & Coaching
Change Management
INVESTOR Results
EMPLOYEE Results
© Vadim Kotelnikov
1000ventures.com

13. MBS Courses: Sustainable Growth
VISION
Balanced Business System
Managing Change & Moving with Speed
Competitive and Differentiation Strategies
IMPROVEMENT STRATEGIES
VENTURE STRATEGIES
Synergistic Organization
Inclusive Company / 7-S Model
Corporate Capabilities
Results-Based Leadership
Innovation Management System
Value Chain Management
Business Process Management
Systemic Innovation
Continuous Improvement
Disruptive Product Development
Radical Project Management
In-company Ventures
Spinouts
Cooperative Research & Design
Strategy Innovation
Opportunity-driven Growth
Venture Investing / Acquisitions
Joint Ventures
Building Your Sustainable Competitive Advantage
© Vadim Kotelnikov
1000ventures.com

14. Master of Business Synergies (MBS) courses Sustainable Growth & Venture Strategies
“Shun the incremental and go for the leap“ - Jack Welch
VENTURE
STRATEGIES
In-company Ventures
Spinouts
Venture Investing
Venture Acquisitions
IMPROVEMENT STRATEGIES
Incremental Innovation
Continuous Improvement Firm (CIF)
Quality Management & Six Sigma
Synergistic Acquisitions & Joint Ventures
© Vadim Kotelnikov
1000ventures.com

15. MBS Courses: Synergistic Processes
Shift from Functional to Cross-functional Paradigm
“Traditional functional paradigm has done more to impede customer focused, business performance improvement over the past two decades than almost any other factor” - Andrew Spanyi
New Cross-functional Paradigm
Cross-functional
Team
Managerial
Space
1000ventures.com

16. Master of Business Synergies (MBS) courses Venture Financing
revenue
Maturity
Expansion
IPO,
Acquisition
Banks
Growth
Inception
Roll out
“Knowledge-based technology-led companies have special characteristics.
First, they are harder to assess as investment opportunities than conventional firms, due to the speed of technological development and the central role of people and ideas.
Second, costs tend to be front-loaded. In the fields of biotechnology and electronic commerce, for example, it is necessary to invest heavily in development long before any revenues are generated.
Third, growth capital is required at an early stage, in order to access global markets from the outset - retained profit is seldom sufficient to finance growth.
All this makes debt financing totally inappropriate. Banks are unwilling to lend against intangible assets and are not equipped to assess these new business models, while the companies do not have sufficient revenues to service loans. A knowledge-based economy needs equity finance”. (Prof. Colin Mason, University of Southampton)
Debt Financing
Pilot test
Founders
Venture Capital Firms &
Corporate Investors
Angel Financing
time
1000ventures.com

17. Master of Business Synergies (MBS) courses Venture Financing & Venture Investing
6 in 1000 business plans get funded on an average
5% of business plans are read beyond the executive summary
10% of proposals pass initial screening
10% of pre-screened proposals pass due diligence & receive funding
Selection Parameters
Opportunity Introduction
Initial Screening
Due Diligence
Negotiating
Funding
- presentation, executive summary, milestone chart, cash flow forecast
- management team, business plan
- management, personnel, marketing, production, financials, references
- valuation, ownership, control, management, legal contract
1000ventures.com

18. Master of Business Synergies (MBS) courses Venture Investing
Investment
motivations
Investment
criteria
Finding
deals
Preparation
Initial
screening
Due
diligence
Negotiation and
actual investment
Investing
Post-investment
monitoring
Exiting and
realizing returns
Following Up
1000ventures.com

19. Master of Business Synergies (MBS) courses Synergistic Organization
Top
Management
Team
Leading Innovation
Vision &
Strategy
for Innovation
Culture
Supporting
Innovation
People
Cross-Functional Teams
Mapping Innovation Road
Empowered Employees
Driving Innovation
Working Environment
Processes, Practices, & Systems
Supporting Innovation
1000ventures.com

20. Master of Business Synergies (MBS) courses Synergistic Organization
KNOWLEDGE MANAGEMENT (both Explicit & Tacit)
COACHING
ORGANIZATION
Everybody is
learning
teaching & being taught
coaching & being coached
Everybody is
learning
teaching & being taught
TEACHING
ORGANIZATION
Everybody is
learning
LEARNING
ORGANIZATION
INDUSTRIAL ORGANIZATION
RESULTS
(Sustained Growth & Value Creation)
© Vadim Kotelnikov
1000ventures.com

21. Master of Business Synergies (MBS) courses Systemic Innovation
ORGANIZATIONAL
innovation
PRODUCT
innovation
STRATEGY
innovation
PROCESS
innovation
MARKETING
innovation
TECHNOLOGY
innovation
© Vadim Kotelnikov
1000ventures.com

22. Master of Business Synergies (MBS) courses Synergistic Marketing
Getting Customer Feedback
Aligning Strategies
Co-Innovating with Customers
Customer Value Proposition
Positioning & Advertising
22 Laws of Marketing
PARTNERING
MARKETING
Creating Value
Branding
Differentiating
Communicating
Influencing
Observing
RETAINING
SELLING
Service-Profit Chain
Customer Relationships
Customer Satisfaction
Relationship Selling
Persuading People
Closing the Deal
© Vadim Kotelnikov
1000ventures.com

23. Project Management The New Business Synergies Approach
Organizational Strategy
Defining
Project Contribution
to Business Strategy
Business Case Analysis
PROJECT INITIATION
Strategic
Alignment
Project Duration
Project Cost
Project Outcome
Project Management
Practices
PROJECT EXECUTION
Increasing
Economic Value
Employing
Project Outcome
OUTCOME LIFECYCLE
Success Criteria:
Traditional
Emerging
1000ventures.com

24. MBS: Market Development Trend The Classic New Concept Adoption Curve
Share
MBS
Market Share
as of
May 2004
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
1000ventures.com