1. New Centerbase Marketing Pack
Chelsey Lambert
Find out how to engage with Clients, create new leads, and
effectively utilize our marketing materials with this workshop taught
by founder of LexTechReview, Chelsey Lambert.
Chelsey Lambert is a Legal Technology Specialist, published author, and CLE Speaker. She is the Founder and CEO of Lex Tech Review and the Legal Technology Media Group, which provides legal technology, marketing and law practice management education. She’s also published the nearly 200 page 2017 Legal Technology Buyer’s Guide, an eBook which has been downloaded by thousands of legal professionals all over the world.

2. Marketing Pack Resources to help you market, sell and grow.

3. Centerbase Marketing Pack Resources to help you market, sell and grow.
Press Release
Announce
Campaign to your current and former clients
Engage
Dedicated Website Page, Signature, Blog / Social Media
Promote
Centerbase Landing Page, Dedicated Form + Auto-responder
Convert

4. Press Release Template Announce Your Centerbase Certification
Distributing Your Release:
Release on Newswire or ALM.
Send to local Media Contacts.
to your current and former clients.
Share on Social Media.
Add to your website as “News.”
SEO linkbacks increase your website quality score.

5. Press Release Walkthrough

6. Email Campaign Sequence Engage Current and Former Clients
Its’ about keeping in touch!
15% of buyers decide within 30 days.
35% of buyers decide between 30 days and 6 months.
50% remaining take up to 2 years, to decide or don’t buy at all.

7. Webinar Option - Email Campaign Sequence Engage Current and Former Clients
Why host webinars?
Leads are 50% more likely to buy if they attend a webinar or demo within a week of your first interaction.
Low risk entry points for new clients.
Recorded sessions make great marketing material!

8. Campaigns Walkthrough

9. Digital Promotion

10. Centerbase Promotional Content Case Studies
Tell me about another law firm that’s just like us.
Attorneys are peer to peer buyers.
Case Studies create comfort
Sales touch points.
Lead magnets.

11. Centerbase Promotional Content Website, Blog, Social Media
Content Marketing
Create a dedicated page for Centerbase on your Website.
Include the Centerbase Certification Logo in your signature.
Repurpose your blog content in s and on social media.
Tag, link or call out Centerbase for further distribution.
Obscurity is your biggest enemy.

12. Content Strategy Create Digital Assets Share & Distribute
Speak
Blog
Video
Share & Distribute
marketing
Social Media
You Tube
Engage Your Audience
Connect with them
Pay attention to advocates
Ask for referrals
Call to Action
Live Events
Free consultations
Packages | Retain

13. Convert

14. Conversion Generate Leads, Book Demos, Build a Pipeline
What is your follow up process?
Have 10 deals working for every one you want to close.
Commit to follow up within 24 hours.
Use online scheduling tools, like Calendly or X.ai.

15. Landing Page Walkthrough

17. Q & A

18. Thank you! Chelsey Lambert 847-702-2774 chelsey@lextechreview.com

19. New Centerbase Marketing Pack
To access the marketing materials discussed in this session, go to:
Centerbase.com > Certified Partners > Partner Resources
Enter the password: CbPartner8305#